Does your current marketing strategy target every job type involved in the buying process?
You know the industries you’re looking to do business with – but do you know the people? Communicating the right way with the different types of people who search for you can help make sure you impact them at the right time.
The Persona Targeting for Manufacturing Companies eBook teaches you about the top three individuals that influence the industrial buying process. You’ll learn about their:
- Buying behavior
- Job functions
- Job focus
- Background & personality - key elements in "speaking their language"
- And more...