How did TranPak grow its business by 24%?
Who they are.
TranPak prides itself on having the largest and most versatile inventory of plastic pallets in North America, for just in time delivery. This Fresno, California distributor has earned a reputation for its technical knowledge of resins and processes, and for helping customers improve their supply chain and logistics.
What they wanted.
The company’s Google program was driving too many irrelevant visitors – and a miniscule number of qualified buyers -- to its website. TranPak president Christian Ueland wanted to become more visible to the right people: relevant purchasing agents and other industrial buyers ready to place an order.
How they won.
TranPak secured top positioning on ThomasNet.com in targeted categories including “plastic pallets” and “export pallets,” among others. This boosted sales 24% in the first year, and their increased visibility in new markets and industries enabled TranPak to expand from a local supplier to a national pallet supplier.
ThomasNet puts us on a targeted platform in front of our biggest audience of qualified buyers ever. We’re getting leads from places across the country where we’ve never done business.
