Promote Your New Products

Make sure your investment into new product development pays off.

Promote your new products to the combined industrial/B2B buying audiences of THOMASNET.com and INDUSTRIAL EQUIPMENT NEWS. 

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Your New Product Promotion Bundle:

  • Combines a targeted online push (90,000+ impressions) with the power of video to grab the attention of the customers you need
  • Reaches 182,000 subscribers of IEN’s print edition
  • Drives them all to a powerful custom landing page designed to deliver quality leads
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Your Lead Gen Page

Your Lead-Gen Landing Page:

  • Includes a new product video that we produce based on your new product press release
  • Enables you to include downloadable content such as a spec sheet or brochure
  • Includes your logo and contact info

The power of the THOMASNET.com audience:

  • They are purchasing agents, engineers and MRO buyers actively seeking new products and suppliers
  • They represent hundreds of thousands of small- and mid-sized businesses, as well as 93% of Fortune 500 companies
  • They rely on us for industry & new product news

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The Power of the Industrial Equipment News Audience:

  • They are a diverse industrial audience specifically interested in product & industry news
  • They are engaged both in print and online
  • They rely on IEN for answers to challenges industrial engineers face every day

The power of video

  • Including video on a landing page can
    increase conversion rates by 80%
  • 73% of B2B marketers say adding video boosts their ROI
  • 90% of users say product videos are helpful in the decision process

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Ready to put the power to work for you? Available spots are filling up fast, so contact us today.

 

Contact Us.