Top Architects, MEP Engineers, Fabricators and Construction professionals utilize BIM to do their jobs. They recognize the cost saving and efficiency benefits and, as a result, large owners and government departments are looking to leverage BIM in their projects.
Building product manufacturers must become BIM ready, capable of providing customers throughout the design-to-construction process with the different BIM model formats (Revit, ArchiCAD, CADmep), and the multiple BIM data standards (COBIE, IFC, ETIM), required to participate and even bid on projects.
Quality product data in the right format is what your targeted audiences need to discover, select and commit your products to their projects. BIM data provides early entry into the specifying process, giving your sales team better visibility to opportunities much earlier than traditional project data services and submittal activity.
As a younger generation moves into leadership positions within design and construction, demand for easy-to-access digitized product information will only increase. Building product manufacturers who invest in changing their sales and marketing process and respond to the needs of an industry set on BIM will gain the competitive advantage. Become THE company that’s easy to do business with in BIM.