What is content marketing?
Content marketing is an approach focused on creating and distributing valuable content to attract potential customers for your industrial business. (It’s an important part of doing inbound marketing for manufacturing.)
Honestly, it depends on what your goals are in your company. If you’re looking to diversify into a new market, you would want to create content around metals for the aerospace industry — whereas if you wanted to get your brand recognized for its “green” initiatives, you’d talk at length about your in-house recycling programs and environmentally friendly processes. We have a ton of blog posts written about all types of content — video, blogs, eBooks, etc. — you want to check those out here.
Should I create a custom content marketing plan?
Yes. Each company’s goals and target audience is unique (yes, even with in the manufacturing and industrial space), which means you’ll have to tailor your plan. If everyone could use an out-of-the-box solution, we would have created it already!
Does content marketing work for B2B and/or industrial companies?
Content marketing is one of the best ways to reach a B2B and industrial audience and inform them of your products and services. Business decisions are rarely impulsive, so you’ll need to provide some information to buyers to catch their interest regardless of what stage they’re at in the buying cycle.