Learn how each step of inbound marketing ties into the stages of the industrial buying process
Even though the term "inbound marketing" has been around for nearly a decade, there's still some confusion about what it is, and how it differs from other digital-marketing tactics.
Your eBook download will include:
- What is inbound marketing and why it's the best approach to digital marketing that reaches engineers, MRO professionals, and procurement managers
- The philosophy behind inbound marketing and why it can help where traditional growth approaches fall short
- The methodology and steps to implement a successful inbound marketing campaign that builds trust and nurtures buyers down the funnel
- A success story of how a roll forming manufacturer saw an increase of 321% in quote value after implementing an inbound marketing strategy