Will I be spending more expensive engineering hours helping customers fulfill their exact requirements using an online product catalog?
No, you'll actually be experiencing the opposite! When the configuring process is automated, the prices for engineered products can be instantly validated and confirmed against the buyer's requirements, saving valuable customer support time.
I want to reach the top of Google search results. How does an online product catalog help me do that?
Product names and SKUs are indexed by Google so adding this information to your online product catalog contributes to your SEO traffic. And by integrating your online catalog with your company’s order database, this creates an additional sales channel and enables it to be a search engine-friendly system.
What does the process look like for upgrading my online product catalog?
Every manufacturing company is different, so when companies partner with Thomas, their digital transformation process will be custom to their needs. You will be paired with our team of engineers and marketing strategists who will work with you to analyze what you have, cleanse, consolidate, and digitize your product information. Depending on your needs, your platform will have e-commerce functionality to provide a smooth, efficient digital presence designed to compete with the experiences consumers are used to, like Amazon and other online retailers.
Does my website impact my manufacturing business?
Buyers do their own research before they even begin creating shortlists or sending out RFIs — which means you could have lost their business without even talking to them. Your website is your potential customer’s first impression of your business.
Manufacturers are putting serious effort toward growing awareness of their brands and creating a smooth, efficient digital presence designed to compete with the experiences consumers are used to, like Amazon and other online retailers.
Your website should be updated with company and product information, easy to navigate, and aesthetically pleasing. In the same sense that you would dress and act professionally in a sales meeting, your website should look and act the same too — or risk losing those potential customers to your competitors. Check out eCommerce website examples for industrial companies here.
With Product Configurator technology, you and your customers can easily configure complex products that often have thousands of potential combinations — within seconds.
