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Promote Your New Products

Make sure your investment into new product development pays off.

Promote your new products to the combined industrial/B2B buying audiences of THOMASNET.com and INDUSTRIAL EQUIPMENT NEWS. 

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Your New Product Promotion Bundle:

  • Combines a targeted online push (90,000+ impressions) with the power of video to grab the attention of the customers you need
  • Reaches 182,000 subscribers of IEN’s print edition
  • Drives them all to a powerful custom landing page designed to deliver quality leads

Your Lead Gen Page

Your Lead-Gen Landing Page:

  • Includes a new product video that we produce based on your new product press release
  • Enables you to include downloadable content such as a spec sheet or brochure
  • Includes your logo and contact info

The power of the THOMASNET.com audience:

  • They are purchasing agents, engineers and MRO buyers actively seeking new products and suppliers
  • They represent hundreds of thousands of small- and mid-sized businesses, as well as 93% of Fortune 500 companies
  • They rely on us for industry & new product news



The Power of the Industrial Equipment News Audience:

  • They are a diverse industrial audience specifically interested in product & industry news
  • They are engaged both in print and online
  • They rely on IEN for answers to challenges industrial engineers face every day

The power of video

  • Including video on a landing page can
    increase conversion rates by 80%
  • 73% of B2B marketers say adding video boosts their ROI
  • 90% of users say product videos are helpful in the decision process


Ready to put the power to work for you? Available spots are filling up fast, so contact us today.


Contact Us.