Buyer Behavior

The truth about your customers

New sales opportunities can be few and far between. Turning those opportunities into customers calls for being in the right place, at the right time, with the right information.

Think about your “ideal” customer. We’re talking about a viable company looking for exactly what you offer, where you can offer it. A serious buyer interested in a long-term partnership. Someone with whom you actually want to do business. Just how many of them are out there? Even if there are quite a few, how often do those companies look for a new supplier? It’s probably not very often, because partnering with a new supplier is a risky, time-consuming process buyers don’t take lightly.

So when your ideal customer decides it’s the right time to get serious about supplier discovery, you need to be in the right place, sharing the right information they need to put you on their shortlist. Make it happen on the supplier discovery platform.

Be there at the right time.

New sales opportunities typically happen only when a buyer:

  • Has an existing supplier that goes out of business
  • Has quality, reliability, volume or pricing issues with their supplier
  • Is introducing a new product or service
  • Needs new or replacement capital equipment
  • Reshores

You can’t predict when these things might happen. The “right time” could come at any time. But when it does come, time and again those buyers and engineers are doing their supplier discovery on

Be in the right place.

The road to getting selected is jam-packed with your competitors. Being in the right place means promoting your company where buyers and engineers go when they are serious about sourcing a new supplier.

Today, they’re doing it on the Supplier Discovery Platform. We’re not the place they come when they’re looking to browse -- we’re the place they come when they’re ready to buy.

Provide the right information.

Today’s buyers assemble their shortlists online before ever picking up the phone. They do it on because this is where they can find your:

  • Company information
  • Detailed product specs
  • Custom capabilities
  • Line cards
  • 2D/3D CAD models
  • Quality certifications
  • Key documents
  • Photos and videos
  • White papers
  • Case studies and portfolios
  • Ownership/diversity info
  • Key personnel info
  • Locations info
  • Sales data
  • News releases
  • Marketing messages
  • Social media links
  • And more

Want To See How Works?