In today's uncertain times, how you market matters more than ever. Adaptive marketing is your key to building a future-proof strategy to weather times of rapid change, shifts in consumer behavior, and economic unpredictability.  

In this session, you will discover:

• How tariffs, global economic shifts, and supply chain disruptions are impacting buyer behavior
• How to enhance your marketing strategy to strengthen customer relationships and prepare for long-term growth
  
• Actionable ways to stay agile to ensure your brand not only survives—but thrives—in any environment