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Thomas WebTrax™

Turn your anonymous web traffic into sales leads for your manufacturing company.

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Data shows buyers could be as much as 70% of the way through their buying journeys before you find out they’re interested in products and services like yours — if you ever find out at all. Go beyond analytics with Thomas WebTrax to see who is in-market for what you offer, how they’re interacting with your online presence, and where they are in the buying journey.

Thomas WebTrax gives qualified industrial product and service suppliers access to real-time data from their website, Thomas Network profile, CAD files, and phone calls — organizing it into one comprehensive dashboard to track, identify, and engage high-value opportunities.

WebTrax Tracks all your opportunities

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With Thomas WebTrax, you can seamlessly follow a buyer throughout their entire journey, from the Thomas Network, to your website, to their most recent touch with your business — including an RFI or phone call. By having real-time data showing you everything from their first interaction with your online presence up through their most recent activity, you’ll never miss another opportunity.

Submitted RFI
Phone Call
CAD Downloads

Thomas WebTrax Identifies your high-value opportunities

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Our platform allows you to automatically define and identify the opportunities that provide the best growth path for your business, using demographic and firmographic filters to specify criteria such as industry, geography, company size, revenue range, and company name. All settings and filters are easily adjustable and update in real-time to coincide with your evolving business goals.

High-Value Pages
Visitor Demographics

Thomas WebTrax Engages your opportunities

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By allowing you to see each buyer’s activity and engagement that led up to their current stage of the buying process, Thomas WebTrax gives your sales team valuable insight and enables them to craft more meaningful outreach calls. Thomas WebTrax even has the ability to feed your Thomas Network RFIs directly into your marketing automation system, to fuel your pipeline and keep your sales team busy.

Asset Download
Thomasnet Activity
Your Website Activity

Need to reach engineers? Want to connect with more buyers?

Hear how one of our registered users uses Thomas WebTrax to find businesses like yours.

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Customize Targets

Choose the characteristics of your ideal customer — industry, company size, etc.

Target Activity

Track your targets to see how they’re interacting with your online presence.

Advanced Bot Filtering

See the actual buyers — not robots — with our robust filtering.

RFI & Call Summaries

Thomas provides notes on all RFIs submitted on the Thomas Network and through phone calls.
**Thomas Client Exclusive

Ongoing Company Tracking

Monitor the activity of your prospects as they move through the buying process.

Thomas Network Platform Monitoring

Connect the activity on the Thomas Network to your website in one seamless view.

Thomas WebTrax™ is an excellent tool for identifying visiting companies and allowing our salespeople to engage them in their research phase, resulting in promising relationships. I tested 7 to 10 of the “Best” website visitor identification software available, and WebTrax outperformed them all in the amount of and accuracy of companies identified. Great Job!”

— Ron Fladwood, Corporate Marketing at Trace-A-Matic

Get Actionable Data To Engage In-Market Buyers

Thomas WebTrax surfaces high-value opportunities based on the actions of
in-market buyers, engineers, and procurement managers.
Engage with them to drive revenue growth.

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