Business Tips & Strategies
Industry is no stranger to change, and today, several monumental shifts — in business, technology, and even politics — are changing it once again. As a supplier, it's imperative for you to understand these shifts in order ensure your success today, and tomorrow.
Our 2018 Industrial Buying Habits Report can give you a glimpse into the mindset of an industrial buyer and show you: what they care about when vetting new suppliers; what tools they use for supplier discovery and product sourcing; what they expect from their supplier partners; and more.
Whether you are in operations, sales, marketing, or even the executive suite, one of your primary jobs (and primary goals) is to attract more buyers. But what about them? What jobs do those buyers have to do, and what goals would they like to accomplish. This report, based on one of the most comprehensive studies of B2B buying behavior ever performed, can help you answer these questions and put you in position to win more business.
More B2B buying activity takes place on Thomasnet.com than any other platform on the planet. Fueling this activity is a powerful network of industrial/B2B buyers, engineers, and other purchase
What would you say are the most common reasons some shops end up having to close their doors? Download this eBook to find out what we learned from the shop owners and managers that we have worked with since we were the Thomas Register of American Manufacturers.
If you have the capacity and the desire to do so, getting specified by a large global company could change your business forever. We met with a Fortune 500 leader to understand how they partner with new suppliers – download this eBook to see exactly what they look for throughout their supplier discovery/vendor selection process.
Inbound marketing helps you take advantage of manufacturing’s resurgence to reach new industries and untapped prospects, by bringing them right to you.
Data Syndication - Building Information Management
With more building owners requiring the availability of BIM-ready product information, it's critical for Building Product Manufacturers adapt their own processes to fit these demands. Learn why being BIM-ready is crucial to meeting the needs of your customers.
Data Syndication - CAD
Nobody is more important to the success of your business than your end users. After all, they're the people who are actually
Engineers, sourcing professionals, and purchasing managers are demanding richer product data like CAD models, drawings, and spec sheets. Learn how to use a centralized information system to deliver this rich data — ultimately meeting the needs of your customers so you can create more revenue opportunities.
CAD files are in high demand among engineers and sourcing professionals. If you're not supplying this rich data on your website, you may be missing out on lead and revenue opportunities.
Manufacturers rely on their product data for engineering, marketing and sales purposes. In addition, product data is a major component for delivering top customer service and satisfaction in all sales channels. Unfortunately, too many manufacturers waste resources on ineffective product data management.
Thanks to B2C retailers like Amazon, customers across all channels expect simple and quick purchasing journies. For businesses with complex data — industrial companies, especially — this seamless user experience is critical. Your visitors want digitized product data and an
Many manufacturers rely on just their website or phone number to attract and manage leads. But a website is simply no longer enough: rich,
Data Syndication - Power, Process & Marine
Intergraph®’s Process, Power & Marine division creates solutions that enable the design, construction, and operation of process and power plants, offshore platforms, and ships, and provides the information management capabilities to build and operate those facilities.
Marine, shipbuilding, and offshore engineering must deal with many obstacles: physical space constraints, extreme weather conditions, deep water, and remote locations. These constraints create an extreme environment for the engineer to develop a sound, reliable, and safe operating platform. Integration of hull and plant designs is another difficulty for the engineer to overcome. After a marine, offshore, and shipbuilding facility is turned over to operations, the challenges do not become any easier. Maintaining and operating in a safe environment with access to accurate and reliable data to make informed decisions is critical to improving uptime.
For the chemical industry, today’s challenge is sustainability in the market, which means operational efficiency is a must. Through Intergraph’s chemical plant design, construction, and maintenance solutions, leading firms can better design and build plants. This contributes to reduced time to market and an optimized supply chain. Chemical plant owners will gain control over their valuable information asset in order to generate or process chemical products faster. Owners can build and make their plants operational in record time.
Intergraph addresses the complete life cycle of large fossil fuel, hydroelectric, or nuclear plants involved in generating power for commercial and residential use. By better understanding the information about the plant, owners can maximize their return on investment to bring a large plant online, improve plant efficiency, and lower power plant operating costs. From new power plant design and construction to nuclear power plant maintenance, owners can benefit from a consolidated and managed source of asset information, such as maintaining effective change control over their valuable plant data.
Intergraph supports the design, building, handover, commissioning, operating, and maintaining of large plants involved in producing or processing oil and gas natural resources, including offshore platform structure construction. Oil and gas refinery owners can eliminate unplanned plant shutdown to avoid the tremendous costs of labor and lost production, as well as comply with federal regulations in order to keep their plants operating. Both designers and owners can enjoy better decision support capabilities to facilitate global design, life-cycle optimization, and refinery production.
Technology is vital to companies in the process industries, and Intergraph’s solutions enable them to improve engineering efficiency and increase productivity. They can gain dramatically better control over their valuable information asset needed to comply with any federal regulations and environmental requirements, and eliminate plant shutdowns. With Intergraph technology, they can proactively manage the critical information required to operate the plant safely from day-to-day, which helps save time and reduce costs throughout the plant life cycle.
Concepts like inbound marketing, content marketing, SEO, PPC, and marketing automation are now pretty commonplace in industrial marketing. If you want to give yourself a leg up when it comes to attracting buyers and generating leads, you need to think outside the standard industrial marketer’s toolbox and be willing to adopt new strategies. This ebook explores five cutting-edge digital marketing tactics you can implement to take your marketing and lead generation to the next level.
Content marketing puts control back into your hands. It enables you to reach buyers on their time, with messaging that’s important to their interests and needs.Content marketing helps you build trust with buyers via the channels they’re most comfortable with. Social media, your blog, email marketing – it’s all working today.Content marketing enables you to reach all 4 types of decision makers. The User, The Financer, The Boss, The Influencer – they all impact the buying decision
When it comes to optimizing your website, what if you didn't have to listen to opinions? What if you could use data to make informed decisions and continuously improve your website's ability to convert visitors into leads? That's the essence of Growth-Driven Design, and in this informative eBook, we'll show you how it works.
There’s a reason so many of your peers say “measuring ROI” is their biggest frustration when it comes to online marketing. This free eBook will show you the common mistakes they may be making – and will tell you how you can avoid making them yourself.
The constant updates in search engine algorithms can make it difficult for marketers to get a steady stream of traffic from organic search.This is why it's important to not rely on quick tips and "hacks" to get on Page 1 — you need to establish a long-term strategy to ensure success.With so many moving parts and changing tactics, it can be tough to find a starting point, but our guide is here to help.
Are you looking for new ways to drive users — and prospective customers — to your company website?If you're interested in branching out into new mediums and testing out different styles of promotion, there are a number of cost-effective tactics to jump-start a new campaign.
Wherever your goals lie, you should focus on one metric above all: your Return on Investment (ROI). It's the most concrete illustration of your marketing results, and the only way to really tell if your efforts are "working" from a bottom line perspective.
Start planning the inbound marketing strategy for your manufacturing business today with this checklist. It will help you
While Inbound Marketing principles are very straightforward, the opportunities are endless. If you’re looking for inspiration or want to understand what tactics B2B and B2C leaders are implementing, download this eBook to see how other industrial companies are executing campaigns.
It can be hard for a numbers person to wrap their head around such intangible expressions as “impressions” and “engagements.” So how can you get through to your CFO in order to get the budget that you need? Fortunately, there are ways to get your point across, and this eBook can help.
You need high-quality leads and, to get them, you target customers to download your content and raise a hand to be contacted. But with so much on your plate, it can be a challenge to keep up with best practices and have all of your bases covered. This eBook is filled with examples from successful manufacturers and industrial companies.
Industrial companies seem to have unlimited options for digital marketing these days — but more often than not, their budget is constrained, and they simply do the bare minimum to get by. Start planning the best way to utilize your marketing spend by taking a look at our free eBook.
There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 1999 (eek). Whatever your reasons, this checklist can help guide your refresh and set your website up for long-term success.
In just a few years, “responsive” has gone from a buzzword to the industry standard in website design — and with good reason. Responsive design offers significant advantages over traditional design, allowing for SEO improvements, streamlined development, and, of course, a better user experience across different devices. To help you take advantage of these benefits and set you up for success, we’ll break down the basics of responsive design and offer some proven best practices.
If you manage to dodge these common mistakes you can turn your attention to making lots of good little decisions and stop worrying that you’re succumbing
So you've dipped your toes into the social media waters, setting up your accounts, branding your pages, and sharing content. Now what? Now, it's time to take advantage of the networking aspect of social networks in order to build your community and, ultimately, bolster your business.
We’ve scoured the social space to find some of the top brands in our industry on each social media platform to give you an idea of what a successful social media strategy looks like for manufacturing and industrial companies.
In this guide, we will discuss the different types of marketing communications and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email format and how to go about using it.
You know the industries you’re looking to do business with — but do you know the people? Communicating the right way with the different types of people who search for you can help make sure you impact them at the right time. The Persona Targeting for Manufacturing Companies eBook teaches you about the top three individuals that influence the industrial buying process.
Before you dive into the nitty-gritty of managing a redesign (FYI: there may be more factors to consider than you think!), take the time to research what other companies in your industry — and beyond your industry — are doing. In this guide, we’ve collected 35 examples of brilliant homepage design that you can draw inspiration from.
As an industrial marketer, it's all about getting more — more traffic, more clicks, more leads, and, ultimately, more business. Download our eBook for 23 A/B testing ideas you can use to continuously improve your marketing campaigns and generate better results across different marketing channels, including your website, email, PPC, landing pages, and social media.
Regional Buying Trends
When it comes to attracting more buyers, it helps to know what they’re actually buying. Understanding what industrial products and services are in demand is the best way to position your company to take advantage. We recently did an in-depth analysis of Southern California sourcing and compared it to the U.S. national trends, which you'll find in this eBook.