Industrial Marketing Resources
Free Resources. Invaluable Insight.
Business Tips & Strategies
The manufacturing and industrial landscape is constantly changing, with new technologies, trends, and best practices emerging every day. Keeping up with the latest changes can make all the difference when it comes to connecting with buyers and growing your business.
Get actionable insight to grow your manufacturing business.
See DetailsThe Six Biggest Risks Facing Your Manufacturing Business
See DetailsThomas Media Kit
See Details2018 Q2 Sourcing Activity Snapshot
See DetailsThe 4 Keys To Industry 4.0 Success
See DetailsThe State Of Industry In 2018
See Details2018 Industrial Buying Habits Report
See DetailsHow To Meet The Needs Of Your Buyers
See DetailsThe ABC's Of Making The Shortlist
See Details6 Mistakes That Doom Job Shops
See DetailsHow Big Companies Choose New Suppliers
See Details3 Ways To Grow Your Business Through Market Expansion
See DetailsHow To Get Approved As A New Supplier To OEMs
Cold calling. Trade shows. Referrals. While these approaches worked in the past, they don't work for manufacturers today. That's because more than 90 percent of B2B buyers start their search online. How can you connect with these buyers in this new digital-driven world? You need an effective inbound marketing strategy.
Learn more about inbound marketing and how to craft your strategy.
See DetailsThink Outside The Industrial Marketing Toolbox
See Details23 A/B Testing Ideas You Should Try Now
See Details30 Lead Generation Tips For Manufacturers And Industrial Companies
See DetailsAn Introduction To Inbound Marketing
See DetailsHow To Run An Inbound Marketing Campaign
See Details32 Enviable Inbound Marketing Examples
Your website is your single most critical asset when it comes to marketing your business. You want to make sure that it not only makes the right first impression on potential buyers, but that is actually helps turn them into customers.
Learn how you can design, build, and optimize your manufacturing website.
There are more than 200 billion emails sent every day, many from manufacturing and industrial companies. If you want your emails to get read, and get results, you need to take the right approach.
Find out how you can turn email into a powerful marketing channel.
SEM, SEO & PPC
Getting more traffic to your site? That's a good start. But getting more buyers to engage with your content? That's what you really need. A strategic SEO and PPC approach can help you make it happen.
Learn how to leverage SEO and PPC advertising for your manufacturing business.
Social media can help you build your brand, showcase your skills, and connect with more customers. Unfortunately, many manufacturing companies don't utilize social media marketing effectively
Learn how to craft a strategic social media marketing strategy that drives business results.
Quality content is essential to a successful inbound marketing strategy. However, your content doesn't just need to be well-written; it needs to be personalized and persuasive, not to mention easy to access.
Learn how to leverage content marketing to grow your manufacturing business.
Budgeting & ROI
If you want to grow your manufacturing business, you need to invest in marketing and advertising. However, you need to make sure you are investing wisely. To do so, you will need a clear vision, an optimized budget, and the ability to continuously measure your return on investment (ROI).
Find out how to optimize your budget and measure your industrial marketing ROI.
Regional Buying Trends
Every year, more than 12 million buyers and engineers access the Thomas Network at Thomasnet.com for in-depth information on more than 500,000 North American suppliers. This activity generates petrabytes of buyer behavior data, which we regularly review to spot trends and identify opportunities for manufacturers.
Find out what products and services in-market buyers are looking for in your area .
Building Product Manufacturer Data Syndication
Today's architects, engineers, fabricators and construction professionals utilize BIM to reduce costs, improve efficiency, and do their jobs. As a building product manufacturer, if you aren't providing your data in BIM format, you are not meeting the demands of your customers — and, ultimately, not going to get spec'd into their projects.
Learn how to create a BIM strategy that gets you specified into more projects.
Product Manufacturer Data Syndication
Product manufacturers can no longer rely on product lists or brochures to connect with their customers. Today, you need to provide the dimensional and performance data that engineers and designers need to do their jobs, and you need to provide it wherever they need it — on your website or across the web.
Find out how to unleash the power of your product data in order to drive more leads.
See DetailsDo You Know Your End Users?
See DetailsHow To Simplify The Purchase Of Complex Parts
See DetailsHow To Outperform Competitors Using Your Product Information
See DetailsHow Diversifying CAD File Types on Your Website Increases Opportunities
See DetailsExpand Your Reach With Centralized Data
See DetailsLeveraging Omni-Channel To Get Specified: A Report For Industrial Product Manufacturers
See Details5 Things Every Manufacturer Must Know to Drive Leads
Power, Process & Marine Data Syndication
Having SmartPlant 3D-ready data enables you to engage with Engineering, Procurement and Construction (EPC) firms and owner/operators to secure large capital project opportunities. Thomas has partnered with Intergraph to reduce hours spent generating models and improve related production efficiency.
Learn more about Integraph and their solutions for the Power, Process & Marine industry.