Industrial Marketing Resources

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Business Tips & Strategies

The manufacturing and industrial landscape is constantly changing, with new technologies, trends, and best practices emerging every day. Keeping up with the latest changes can make all the difference when it comes to connecting with buyers and growing your business.

Get actionable insight to grow your manufacturing business.

Inbound Marketing

Cold calling. Trade shows. Referrals. While these approaches worked in the past, they don't work for manufacturers today. That's because more than 90 percent of B2B buyers start their search online. How can you connect with these buyers in this new digital-driven world? You need an effective inbound marketing strategy.

Learn more about inbound marketing and how to craft your strategy.

  • The Essential Dictionary Of Industrial Marketing Terms You Should Know
    The Essential Dictionary Of Industrial Marketing Terms You Should Know
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  • Think Outside The Industrial Marketing Toolbox eBook Cover
    Think Outside The Industrial Marketing Toolbox
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  • 23 A/B Testing Ideas You Should Try Now
    23 A/B Testing Ideas You Should Try Now
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  • 30 Lead Generation Tips For Manufacturers And Industrial Companies
    30 Lead Generation Tips For Manufacturers And Industrial Companies
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  • An Introduction To Inbound Marketing
    An Introduction To Inbound Marketing
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  • How to Run an Inbound Marketing Campaign
    How To Run An Inbound Marketing Campaign
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  • 32 Enviable Inbound Marketing Examples
    32 Enviable Inbound Marketing Examples
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Website Design

Your website is your single most critical asset when it comes to marketing your business. You want to make sure that it not only makes the right first impression on potential buyers, but that is actually helps turn them into customers.

Learn how you can design, build, and optimize your manufacturing website.

  • 9 Of The Best Manufacturing Websites That Will Inspire Your Next Redesign
    9 Of The Best Manufacturing Websites That Will Inspire Your Next Redesign
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  • How We Use Data To Drive Website Design Decisions
    How We Use Data To Drive Website Design Decisions
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  • An Introduction To Growth-Driven Design
    An Introduction To Growth-Driven Design
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  • 10-Step Checklist For Your Website Redesign
    10-Step Checklist For Your Website Redesign
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  • 9 Steps To Successful Responsive Website Design
    9 Steps To Successful Responsive Website Design
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  • 35 Examples Of Brilliant Homepage Design
    35 Examples Of Brilliant Homepage Design
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Email Marketing

There are more than 200 billion emails sent every day, many from manufacturing and industrial companies. If you want your emails to get read, and get results, you need to take the right approach.

Find out how you can turn email into a powerful marketing channel.

  • Step-By-Step Guide To Creating A Winning Email Marketing Campaign
    Step-By-Step Guide To Creating A Winning Email Marketing Campaign
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  • 6 Types Of Marketing Emails
    6 Types Of Marketing Emails
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SEM, SEO & PPC

Getting more traffic to your site? That's a good start. But getting more buyers to engage with your content? That's what you really need. A strategic SEO and PPC approach can help you make it happen.

Learn how to leverage SEO and PPC advertising for your manufacturing business.

Social Media

Social media can help you build your brand, showcase your skills, and connect with more customers. Unfortunately, many manufacturing companies don't utilize social media marketing effectively

Learn how to craft a strategic social media marketing strategy that drives business results.

  • Boosting Your Business With A Strong Social Media Presence
    Boosting Your Business With A Strong Social Media Presence
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  • 22 Examples Of Industrial Brands Doing It Right On Social Media
    22 Examples Of Industrial Brands Doing It Right On Social Media
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Content Marketing

Quality content is essential to a successful inbound marketing strategy. However, your content doesn't just need to be well-written; it needs to be personalized and persuasive, not to mention easy to access.

Learn how to leverage content marketing to grow your manufacturing business.

  • Content Marketing For Industrial Companies
    Content Marketing For Industrial Companies
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  • How To Get Started With Video Marketing eBook Cover
    How To Get Started With Video Marketing
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  • Persona Targeting For Manufacturing Companies eBook Cover
    Persona Targeting For Manufacturing Companies
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Budgeting & ROI

If you want to grow your manufacturing business, you need to invest in marketing and advertising. However, you need to make sure you are investing wisely. To do so, you will need a clear vision, an optimized budget, and the ability to continuously measure your return on investment (ROI).

Find out how to optimize your budget and measure your industrial marketing ROI. 

  • 4 Ways Industrial Marketers Short Circuit Their ROI
    4 Ways Industrial Marketers Short Circuit Their ROI
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  • 5 Ways To Capture Marketing ROI
    5 Ways To Capture Marketing ROI
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  • 10 Ways Manufacturers Can Spend Their Marketing Dollars
    10 Ways Manufacturers Can Spend Their Marketing Dollars
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  • How To Pitch Inbound Marketing To The C-Suite
    How To Pitch Inbound Marketing To The C-Suite
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Regional Buying Trends

Every year, more than 12 million buyers and engineers access the Thomas Network at Thomasnet.com for in-depth information on more than 500,000 North American suppliers. This activity generates petrabytes of buyer behavior data, which we regularly review to spot trends and identify opportunities for manufacturers.

Find out what products and services in-market buyers are looking for in your area .

Building Product Manufacturer Data Syndication

Today's architects, engineers, fabricators and construction professionals utilize BIM to reduce costs, improve efficiency, and do their jobs. As a building product manufacturer, if you aren't providing your data in BIM format, you are not meeting the demands of your customers — and, ultimately, not going to get spec'd into their projects.

Learn how to create a BIM strategy that gets you specified into more projects.

  • Content Marketing For Building Product Manufacturers
    Content Marketing For Building Product Manufacturers
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  • Becoming BIM Ready: The Risk Of Doing Nothing
    Becoming BIM Ready: The Risk Of Doing Nothing
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  • The Pitfalls Of Converting CAD To BIM
    The Pitfalls Of Converting CAD To BIM
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Product Manufacturer Data Syndication

Product manufacturers can no longer rely on product lists or brochures to connect with their customers. Today, you need to provide the dimensional and performance data that engineers and designers need to do their jobs, and you need to provide it wherever they need it — on your website or across the web.

Find out how to unleash the power of your product data in order to drive more leads.

  • Do You Know Your End Users?
    Do You Know Your End Users?
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  • How To Simplify The Purchase Of Complex Parts
    How To Simplify The Purchase Of Complex Parts
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  • How To Outperform Competitors Using Your Product Information
    How To Outperform Competitors Using Your Product Information
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  • How Diversifying CAD File Types on Your Website Increases Opportunities
    How Diversifying CAD File Types on Your Website Increases Opportunities
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  • Expand Your Reach With Centralized Data
    Expand Your Reach With Centralized Data
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  • Leveraging Omni-Channel To Get Specified: A Report For Industrial Product Manufacturers
    Leveraging Omni-Channel To Get Specified: A Report For Industrial Product Manufacturers
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  • 5 Things Every Manufacturer Must Know To Drive Leads
    5 Things Every Manufacturer Must Know to Drive Leads
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