Point Five Packaging was established in 2010 as a full-service supplier of packaging systems with an intense focus on the food industry.
Before partnering with Thomas, Point Five Packaging primarily used tradeshows, in-person tours, and demos to connect with customers. But to increase their reach, they needed a more cost-effective and efficient solution that would allow them to connect with new packaging customers across the country. When presented with a marketing solution that worked for them 24/7, they decided to make an investment that would turn out to be a significant driver for their business.
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The team at Point Five Packaging understood there was more opportunity to be tapped in the market by placing value in the strength of their online brand and website. Thomas Marketing Services (TMS) team redesigned their website to give their customers a better user experience. After the new website was live, the TMS team researched and outlined a keyword-driven strategy based on search volume data, buyer behavior, and input from the Point Five Packaging team about the most important products and services to their business.
“We wanted to grow our traffic to our website to drive sales opportunities. The team at Thomas explained how SEO could help improve our visibility to buyers actively searching for our products, and it ended up being a great way to grow qualified traffic and generate leads.”
— Greg Levy, President - Point Five Packaging, LLC
Combining keyword research and an understanding of the target audience’s needs, the team developed effective Service and Material website pages to attract and support buyers, specifically those in the food manufacturing space, searching for solutions. TMS also created blog content prioritizing keywords where Point Five Packaging had room to improve their rankings. These blogs answered the questions buyers in the space were often asking as they began to review new suppliers.
By creating content designed to help prospects complete their “jobs to be done,” Point Five Packaging was able to position itself as a resource for potential customers. The publication of high-traffic service pages like “Ready-To-Eat Meal Packaging” and “Microwave & Oven-safe Food Packaging” brought in high-quality leads from food manufacturers like Sun Food International Co., Premier Packaging, and Ampac Packaging.
"We know our buyers are searching Google for new packaging suppliers and our SEO program with Thomas continues to help us appear ahead of the competition.”
Thanks to using a range of SEO and digital marketing tactics to grow their business, Point Five Packaging developed a stronger network of suppliers and customer base in food packaging and retail environments.