Thomas Analytics | Thomas WebTrax & Supplier Analytics

Access Essential Customer Data with Thomas Analytics


The Thomas analytics platforms give insight into your customer’s journey, whether it's through Thomasnet or your own marketing efforts. With analytics, you can get a full picture of your Thomas advertising data and performance.

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Our Analytics Platforms

 

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Supplier Analytics Dashboard

See the companies coming to your profile on Thomasnet. Supplier Analytics provides a well-rounded picture of all Thomas activities in one place. 

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WebTraxTM by Thomas

WebTrax provides a complete picture of prospects and customers who find your business on Thomas. Get vital information on prospects coming to your website from Thomas.

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What We do

Explore What's Possible With Thomas

 

Identify Your High-Quality Leads

Thomas Supplier Analytics Dashboard

See the buyers actively sourcing what you offer


The Supplier Analytics Dashboard surfaces data on companies searching for your products and services, category-based activity, top competitors, categories, and market share on Thomasnet.

Get a holistic view of your Thomas Profile, the companies searching for your products and services, who is looking at your profile, and opportunities coming from Thomasnet.com.

View Your Profile Performance

Get a high-level view of your Thomas profile performance with a customizable dashboard.

Get Actionable Buyer Data 

Uncover data on active buyer actions like search, profile, and website views across Thomas categories. 

Reveal Category Sourcing Activity

Gain insight about the companies evaluating the categories on Thomas your business is listed under. Get more information about market share, category activity, competitors, and more.

Included with Supplier Analytics
See Identified Buyer on your Profile
Profile Views
Website Views
Catalog & Video Views
Session Details
Market Share Data
Competitor Data
Category Breakdowns

 

Surface Actionable Data

 WebTrax™ by Thomas

Track all your opportunities with WebTrax


Organize, track, identify, and engage your high-value opportunities in one comprehensive dashboard.

Real-time data uncovers everything from a buyer’s first interaction with you to their most recent activity across your online platforms. Follow buyers through their journey, from your Thomas profile to contacting your business with a website submission or phone call.

Go Beyond Basic Website Analytics

WebTrax reveals company-level information like demographics, geography, company size, recent sessions, and more.

Build Your High-Value Audience

Identify companies anonymously visiting your website and empower your sales team to prioritize and engage prospects. WebTrax provides detailed visitor sessions on your website traffic.

Engage Your Prospects

WebTrax provides valuable data for your sales team to craft more meaningful outbound sales touches. Automate your funnel — Thomas leads can flow directly into your chosen CRM. 

Included with WebTrax
Detailed Session Details
Customer Journey Information
Tracks Thomasnet and Your Website
Identifiable Audience Data
Buyer Session Information
Conversion Page Details
Referral Site Data
eBook

The Importance of Analytics in Digital Marketing

Learn about the advantages of using analytics in marketing, current inefficiencies that could be solved with analytics, and the influence of analytics on specific marketing movements. We cover channels such as email marketing, pay-per-click (PPC) advertising, SEO, social media marketing, and more.

Download the eBook

 

Let Us Help

Get Started with Thomas Analytics


Learn how our analytics platforms can increase your leads and give more visibility to your sales pipeline. Schedule your Supplier Analytics and WebTrax product tour today. 

Get Found By Buyers & Engineers

Connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection.

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