Thomas Analytics | Thomas WebTrax & Supplier Analytics

Know Which Buyers Are Sourcing and Close Sales Faster

See exactly which companies are evaluating your listing on Thomas. Our analytics tools track how buyers move from evaluating your Thomas profile to your website to contacting you. Arm your sales team with the data to close.

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Our Analytics Platforms

 

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Supplier Analytics Dashboard


See the companies visiting your profile on Thomas. Supplier Analytics provides a well-rounded picture of all Thomas activities in one place. 

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WebTraxTM by Thomas


WebTrax provides a complete picture of prospects and customers who find your business on Thomas. Get vital information on prospects coming to your website from Thomas.

Access WebTrax

 

Identify Your High-Quality Leads

Thomas Supplier Analytics Dashboard

See the Buyers Actively Searching for What You Offer

The Supplier Analytics Dashboard surfaces data on companies searching for your products and services, category-based activity, top competitors, categories, and market share on Thomas.

Get a holistic view of your Thomas profile, the companies searching for your products and services, who is looking at your profile, and opportunities coming from Thomasnet.com.

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View Your Profile Performance

Get a high-level view of your Thomas profile performance with a customizable dashboard.

Get Actionable Buyer Data 

Uncover data on active buyer actions like search, profile, and website views across Thomas categories. 

Reveal Category Sourcing Activity

Gain insight into the companies evaluating your business’ category on Thomas. Get more information about market share, category activity, competitors, and more.

Included With Supplier Analytics
Uncover Identified Buyers
Profile Views
Website Views
Catalog & Video Views
Session Details
Market Share Data
Competitor Data
Category Breakdowns

 

Surface Actionable Data

 WebTrax™ by Thomas

Uncover Which Companies Visit Your Website From Your Thomas Profile

Real-time data uncovers everything from a buyer’s first interaction with you to their most recent activity across your online platforms. Follow buyers through their journey, from your Thomas profile to contacting your business with a website submission or phone call.

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Go Beyond Basic Website Analytics

WebTrax reveals company-level information like demographics, geography, company size, recent sessions, and more.

Build Your High-Value Audience

Identify companies anonymously visiting your website and empower your sales team to prioritize and engage prospects. WebTrax provides detailed visitor sessions on your website traffic.

Engage Your Prospects

WebTrax provides valuable data for your sales team to craft more meaningful outbound sales touches. Automate your funnel — Thomas leads can flow directly into your chosen CRM. 

Included with WebTrax
Detailed Session Details
Customer Journey Information
Tracks Thomasnet and Your Website
Identifiable Audience Data
Buyer Session Information
Conversion Page Details
Referral Site Data
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Identify Your High-Quality Leads

Get Found by High-Intent Buyers on Thomas 


More than 2.2 million registered buyers search on Thomas to source what they need — including the exact products and services you offer.  Stop missing out on critical buyer searches; get in front of Thomas' active, high-intent industrial audience.

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Get Found By Buyers & Engineers

Connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection.

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