Lead Growth From Targeted Inbound Marketing
Since partnering with Thomas, PTI has seen tremendous success in their digital efforts.
Thomas provides an all-in-one analytical marketing solution that PTI needs to satisfy the growing needs of the business while succeeding in today’s competitive environment. The strategists at Thomas work with PTI to better understand their marketing reports, gain a better view of their customer’s journey, and create the right content that converts.
To continuously drive traffic and engage buyers, Thomas' marketing experts create enhanced industry-focused content and publish SEO-focused product pages, mobile-optimized email nurturing campaigns, and A/B tested forms. The team also strategically produces blogs and eBooks to help engage new prospects and earn new sales leads.
As a result, submissions to the Contact Us form and eBook landing pages saw a 41% year-over-year growth last year, and a new RFQ form redesign generated a 23% increase in form submissions. Last year, PTI saw an 80% year-over-year increase in website traffic.
YoY growth in website traffic
YoY landing page sessions
YoY increase in RFQ form submissions