Inbound Marketing To Grow Awareness And Leads
HubSpot’s tools helped The Rodon Group adopt an all-encompassing inbound marketing methodology to grow traffic, convert website visitors, and run campaigns at a scale that helped drive sales from multiple new high-volume customers.
“We’ve developed a vast amount of helpful content in the form of blogs, eBooks, infographics, case studies, and videos to help increase organic website traffic. We’re now seeing an average of 14,000 sessions per month,” said Jill. High-performing organic traffic pages on The Rodon Group’s website have generated a few highly-valued sales qualified lead opportunities this year.
HubSpot’s Dashboard & Reporting Software gives complete visibility into marketers’ metrics and performance to ideate their content strategies. And HubSpot’s Content Strategy and SEO tools helped build The Rodon Group’s authority in search and organize the topics that matter most to prospects. The Rodon Group’s inbound marketing efforts from HubSpot started producing double-digit sales growth in 2015 and has continued ever since.
YoY increase of website sessions
YoY growth in organic sessions
YoY increase in new contacts
YoY increase in Contact Us submissions