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Digital Marketing & Advertising For Manufacturers

Roll Forming Manufacturer Increased Leads And Revenue By Triple Digits From A Complete Digital Marketing Strategy

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The Challenges Of Creating A Strong Digital Marketing Presence

Many manufacturers and industrial companies rely on traditional methods, like cold-calling or word-of-mouth, to grow their business. While those methods can be helpful, they're not as reliable as digital marketing efforts that really engage today's buyers. So more manufacturers are supplementing their traditional growth methods with digital marketing tactics like Search Engine Optimization (SEO) and content marketing blogs and downloadable guides to get found my more buyers online and engage them into becoming customers.

Digital Marketing That Produced Real Results And ROI

Corrugated Metals saw the importance of investing in digital marketing and needed a partner to help them revamp its digital presence in order to drive business results. Their main goals included:

  • Increase quality leads for sales team
  • Increase sales revenue
  • Target opportunities from a specific industry for long term sales potential
  • Increase website engagement rates
  • Have accurate representation for all products online
  • Increase and maintain SEO traffic

Thomas worked with Corrugated Metals to develop a new responsive website, which was designed and coded to display optimally on all devices. This updated look and additional content helped generate increased leads through a stronger user experience. 

In addition, Thomas also developed target personas and content marketing assets specifically for Corrugated Metals' industry to help connect with key customers. 

321% increase

in quote value

$1 million-per-year

new opportunity in targeted industry

“We set a record for quotes in Q1, increasing them by 197% over the previous year. The average value of quotes has grown. We have received orders in the same day. The sales team can’t believe how many good opportunities they have now. Participating in the Thomas program has changed the way I market my business."

Ken Carlton
Executive Vice President, Corrugated Metals

After upgrading their website with relevant content marketing assets and accurate product descriptions of what data buyers were looking for, Corrugated Metals became equipped with the right information to reach new customers. By advertising on Thomasnet.com, this custom manufacturer from Belvedere, Illinois was able to land a monumental contract with the Air Force.

They were contacted by the U.S. Air Force to create a new product for them. This request resulted in Corrugated Metals' biggest contract ever at that time — and where did the RFQ come from? Thomasnet.com

Corrugated Metals' digital advertising and company profile on the Thomas Network was reaching more people than ever before. As a result of manufacturing the product for the U.S. Air Force, Corrugated Metals grew their company into a new industry and changed the way they market and do business for the better.

Advertising with Thomas lets us develop accounts that build our backlog and keep us more stable as the economy grows. One Thomas lead that came to our company spawned an entirely new company for our business.

Ken Carlton
Vice President, Corrugated Metals

About The Thomas Network

Over 12 million buyers and engineers per year access the Thomas Network at Thomasnet.com for in-depth information on more than 500,000 North American suppliers. Manufacturers and industrial companies list their business on Thomasnet.com to stand out from competitors and advertise to buyers across different industries — create your free Thomasnet.com company profile here.

About Corrugated Metals

Corrugated Metals, Inc. is a roll forming manufacturer focusing on products for the construction, equipment, transportation and defense industries. They provide both stock shapes and custom roll formed profiles in a variety of material thicknesses and pre painted finishes.