Strategy To Grow Awareness and Drive Leads
Toagosei America Inc., a manufacturer of Aron Alpha industrial adhesives, primers, accelerators, and applicator solutions, had been using a range of digital marketing tactics to grow their brand presence online with the goal of generating high-quality leads. The team at Toagosei understood that to drive these qualified leads, they would need to create a strategy that would reach highly qualified buyers and decision-makers within the industrial space.
Understanding that Toagosei needed to grow their Aron Alpha brand visibility, engage the right buyers, and, ultimately, drive new leads for their sales group, the team at Thomas recommended newsletter sponsorship in the Thomas Industry Update (TIU). By leveraging a sponsorship in TIU, The Aron Alpha brand would be able to engage up to 300k+ industrial decision-makers made up of engineers, procurement professionals, and management professionals who read the newsletter daily for industry news, product announcements, company highlights, and more.
Direct website visits
High-quality sales leads