Thomas Delivers SEO Growth for Fast-Growing Marsh Electronics

The Problem

Website Content, Cohesion Left Room for Improvement

To further fuel its growth and create a high-quality online destination for customers, MarVac worked with Thomas Marketing Services to build a new website with content designed to drive organic search traffic. “We didn't have any eBooks. We didn't have any content,” Marketing Manager Jackie Roschmann said of MarVac’s old website.

To remedy this, she worked with Thomas to develop MarVac’s blog and create a series of eBooks that live on the site. In addition to being a useful resource for prospective customers, Roschmann said the content on the website is something the company’s employees can turn to as well.

Thomas also helps Roschmann promote the content on the site through email marketing and social media.”They have helped me do different eblasts for upcoming trade shows that we have. They've taken on some of our social media. I post about the different cultural events that we have going on, but they take it a step further by showcasing the different capabilities that MarVac has to offer, in terms of our product offering and our solutions offering,” she said. “Our goal is to be a complete solution for our customers. And working with Thomas to showcase that properly in terms of an eBook or a social media post—it's invaluable.”

Seeing the value that Thomas brought to MarVac’s website made it clear to Roschmann that Marsh could also benefit from the full Thomas website treatment. “When we launched the site, and I worked with the Thomas team, I said, ‘I've got to move Marsh over. It's a no-brainer,” she said.

“I'm the only marketing person that Marsh has— I'm a one-lady department—so I need all the help I can get from the Thomas team. They're always coming to me with new ideas, different things we can do, how we can improve our SEO, how we can optimize the website to have a better user experience. It's endless. I could go on and on about it. But I think the biggest thing is how the information that Thomas has presented me with has forced me to go back to my team internally and educate myself better on my business to be better in my role,” Roschmann said.

The project timelines that Thomas provides help keep her on track, and having regular meetings to go over stats and performance means she never has to wonder about how certain content is performing or how many leads are coming in.

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