The Business
Evolving as Times Change
Triad Magnetics has been innovating and evolving in the electronics industry for more than 80 years. The company’s history coincides with notable moments in America’s past, from the birth of rock and roll to the space race. Several years after it was founded as the Triad Transformer Company in 1943 in Venice, California, the company partnered with Leo Fender to create an amplifier for surf guitarist Dick Dale. The resulting amplifier was the highest-powered guitar amp available at the time and helped usher in a new musical era. In the 1960s, Triad helped NASA shoot for the Moon with a series of audio products that were used in the Apollo mission.
Today, Triad is based in Perris, California, and manufactures standard and custom transformers for customers in the food and beverage, medical, renewable energy, and audio processing industries, among others. To honor its American roots and appeal to growing demand for American-made products, the company recently spent $1.5 million to build out a manufacturing line at its California headquarters. With U.S. manufacturing capabilities and production in Vietnam, China, and the Philippines, Triad has confidence in its diversified supply chain, which has helped the company adapt to everything from the COVID-19 pandemic to current global tariff increases.
The Solution
A Website Overhaul with Cutting-Edge Updates
With the goal of making Triad’s website faster and more functional, Thomas designed the new Triad Magnetics site to showcase quality content and connect customers with sales reps and distributors. Since launching the new site, the number of sessions on Triad’s website traffic has increased by more than 157%.
Triad isn’t afraid to integrate cutting-edge tools and tech solutions to build rapport with potential customers.To appeal to engineers who may be designing circuits, Triad teamed up with 3D modeling design company SnapMagic.
The Results
Continuous Support, Endless Opportunities
Since first working with TMS on the revamp of its website, Triad has expanded its partnership with Thomas, and Dull said he values the ability of the TMS team to “operate as our in-house marketing agency.”
TMS integrates seamlessly with Triad’s team, working closely with Dull and the company’s sales reps – even celebrating successes in sales with an internal “Big Wins” newsletter.
“Our reps love it, and it never would've even occurred to me to ask for it, but the Thomas people were there in our annual meeting when questions were being asked,” Dull said of the Big Wins email newsletter Thomas creates for Triad. “They were our marketing team on the spot. And I think that's kind of unique, and I appreciate that they take a vested interest in our business.”
Dull said Thomas’ commitment to partnership with Triad has remained consistent over the years, even as the Thomas team has grown and evolved.
“There's always this continuity. We've been working together now for over 10 years and probably had four or five different strategists over that time. And for the most part, it's been relatively seamless in terms of transitioning and keeping our long-term goals in mind across all those different people,” he said.
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