How can I tell if my website needs to be updated?
There are many factors to account for when checking if your website is out of date, but here are some good questions to ask yourself to get started: Has it been more than three months since I made an update? Is it mobile-friendly? Does it have “HTTPS” on the address bar?
How does my website impact my manufacturing business?
Buyers do their own research before they even begin creating shortlists or sending out RFIs — which means you could have lost their business without even talking to them. Your website is your potential customer’s first impression of your business. It should be updated with company and product information, easy to navigate, and aesthetically pleasing. In the same sense that you would dress and act professionally in a sales meeting, your website should look and act the same too.
My manufacturing company just needs more leads online. Do I really need to do another redesign?
If your website is not supporting your online lead generation efforts, chances are you need to update its design, content, and online strategy efforts. The foundation of everything you do online begins with a strong website and if it's not aligned to what your buyers need, they will turn to competitors. Our strategists will make sure your website is getting found online and converts traffic to leads.
Will my online product catalog be affected by the website redesign?
If you have an online product catalog, that's great! We'll make sure it's working effectively and has the right e-Commerce experience your buyers, engineers, and procurement managers are looking for. Our marketing experts will ensure your website redesign is seamless and you should not expect anything to negatively affect your current customers' experience.
Why do I need a responsive website?
Each one of your customers is unique and each individual is different too. While some people do their jobs on a desktop or laptop, there are others who view your website on a tablet and a cell phone. Your website should be responsive so it can be functional and simply because your buyers expect it to be. More on the reasons why you need a responsive website here.
Where can I find web designers?
You could always locate freelancers online or hire your friend’s son who is studying graphic design or web development right now, but in today's fast-paced super-connected world, you need a team of industrial online marketing experts who can get you high-quality leads and grow your manufacturing business. Partner with experts who have a team of engineers to work with you and understand not only your industry but the engineers and buyers you're going after too. (*Hint, a team just like us! Contact us and let us know you want more high-quality leads today!)