Manufacturing Website Design Services

Website design services that attract, engage, and convert more customers

Help Me With My Website

Industrial And Manufacturing Web Design That Gets More Leads

Power all of your online marketing and lead generation efforts with a solid website foundation.

website design services

Today, B2B professionals expect their online experience with industrials to match the same level of customer satisfaction from their personal transactions.

So in response, smart manufacturers are putting more effort toward growing awareness of their brands and creating a smooth, efficient digital presence designed to compete with online retailers and experiences consumers are used to.

To create a stronger relationship with your customers and get new leads, your website should be the center of your online presence.

Leverage our experience of 5,000+ industrial website builds to enhance your brand, impress prospects and increase sales. Our experts work closely with you to deliver a modern design, up-to-date content, and user experience that fits your business’ vision.

Website Design For OEMs

As the people behind Thomasnet.com, industry's leading supplier discovery platform, we know what buyers and engineers look for when evaluating new products. We use that knowledge to design websites that align with your buyers’ needs, putting you in the best position possible to get spec’d into projects and purchase orders. We can also help you create an eCatalog to showcase your products.

United Gear & Assembly, Inc. Bondtech Corporation Clairex Technologies, Inc. dba dehumidifier corp mattei agile magnetics

Website Design For Custom Manufacturers

Just like the custom products you design, we build your website to meet your exact specs. All the elements — design, copy, navigation, technical architecture — are finely tuned to ensure that the buyers that visit your site turn into sales opportunities.

Kentucky Paper Box Woolf Aircraft Products, Inc. Gary Manufacturing Associated Plastics Corp. Thermaltek Pro Packaging

Website Design For Industrial Distributors

It's not easy being a small or medium sized regional distributor. You need to work hard to get customers to choose you over OEMs and other distributors. Your website should work even harder to help you make it happen. Building upon our leading-edge eCatalog solution, we’ll highlight the product types you offer, the brands you rep and the geographies you serve, while driving home the value-added services you provide that make you the right choice for your best prospects.

Colonial TelTek Sequoia Brass & Copper Nine Fasteners, Inc. NetSource Technology Cress Manufacturing Company Inc. HNW Company

Use Your Website To Outperform Competitors

Your website should be one of your biggest sales channels. With content marketing, SEO, and PPC campaigns working together, your website can generate high-quality leads regularly.

Anybody can build you a website. But only Thomas can leverage 120+ years of manufacturing and industrial experience. We combine our unrivaled manufacturing expertise with an unparalleled team of digital marketing experts to create websites that are built for industry and optimized for conversion.

All of our websites are:

  • SEO-Friendly: Our Search Engine Optimization experts put your website in a position to not only get found by more buyers, but to connect with the buyers you truly need to grow your business.
  • Lead-Gen Optimized: All that traffic doesn’t mean much if it doesn’t convert into leads. Through smart design, persuasive copy, and cutting-edge architecture, we ensure that you are capturing as many leads as possible. We can also perform conversion rate optimization to continuously improve your site.
  • Responsive: Manufacturers and industrial companies who partner with Thomas have websites that are built with responsive designs. That means the websites adjust to multiple screen sizes, like smartphones and tablets. It increases usability, load time, and builds user trust.
  • Created For B2B Buyers In Your Industry: We know what information B2B buyers are looking for, how they look for it, and when they need it. We'll make sure the content on your website helps these buyers do their jobs and position you as a great partner.

10 Step Checklist To Begin Your Website Redesign

10 Step Checklist To Begin Your Website Redesign

A great website can be one of your best marketing tools, helping to attract prospects, establish trust, capture leads, and, ultimately win new business.

But if you already have a website what should you prioritize first in your redesign? In this eBook, you'll get the first steps to get started on your website redesign to ensure you're on the right track toward lead generation.

Get The Checklist 

After gathering data about your website and its user behavior, it's time to leverage it to make it even better.

Think of your website like a new piece of equipment on the shop floor — you set up the machine, run a few trials, revise, and repeat until you get it running at peak performance. No complex machine runs perfectly right out of the box, and it takes time to calibrate to your exact application. Your website is no different.

The focus shifts to optimizing conversion rates — we’re looking to increase the number of people engaging with the site, such as downloading eBooks and requesting quotes. A/B testing is crucial here. By splitting website visitors into multiple buckets and showing each group slightly different variations, we can track which variation gets the best results.

Actionable Results For A/B Testing Your Website

On one A/B test we ran, we added an arrow to a client's landing pages and saw a 76% increase in leads generated.

arrow increased leads

Interpreting the data and outcomes of these optimization efforts can be tricky and, at times, confusing. We have a team dedicated to strategizing, implementing, analyzing, and reviewing these results with you. Clarity and transparency are key here, so you'll have a full understanding of what’s most effective and where our energy is spent.

If you’re looking to generate high-quality leads, get in front of those dream customers, and turn your website into a sales asset, GDD is a good fit for your business.

Want to learn more? Speak to someone here at Thomas.

How can I tell if my website needs to be updated?

There are many factors to account for when checking if your website is out of date, but here are some good questions to ask yourself to get started: Has it been more than three months since I made an update? Is it mobile-friendly? Does it have “HTTPS” on the address bar?

How does my website impact my manufacturing business?

Buyers do their own research before they even begin creating shortlists or sending out RFIs — which means you could have lost their business without even talking to them. Your website is your potential customer’s first impression of your business. It should be updated with company and product information, easy to navigate, and aesthetically pleasing. In the same sense that you would dress and act professionally in a sales meeting, your website should look and act the same too.

My manufacturing company just needs more leads online. Do I really need to do another redesign?

If your website is not supporting your online lead generation efforts, chances are you need to update its design, content, and online strategy efforts. The foundation of everything you do online begins with a strong website and if it's not aligned to what your buyers need, they will turn to competitors. Our strategists will make sure your website is getting found online and converts traffic to leads.

Will my online product catalog be affected by the website redesign?

If you have an online product catalog, that's great! We'll make sure it's working effectively and has the right e-Commerce experience your buyers, engineers, and procurement managers are looking for. Our marketing experts will ensure your website redesign is seamless and you should not expect anything to negatively affect your current customers' experience. 

Why do I need a responsive website?

Each one of your customers is unique and each individual is different too. While some people do their jobs on a desktop or laptop, there are others who view your website on a tablet and a cell phone. Your website should be responsive so it can be functional and simply because your buyers expect it to be. More on the reasons why you need a responsive website here.

Where can I find web designers?

You could always locate freelancers online or hire your friend’s son who is studying graphic design or web development right now, but in today's fast-paced super-connected world, you need a team of industrial online marketing experts who can get you high-quality leads and grow your manufacturing business. Partner with experts who have a team of engineers to work with you and understand not only your industry but the engineers and buyers you're going after too. (*Hint, a team just like us! Contact us and let us know you want more high-quality leads today!)

COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers