The Challenges & Goals Of Growing A Small Business
Many manufacturers and industrial companies are too bogged down with their day-to-day to give marketing the full attention it needs. This was the case for Renown Electric, a Canadian electric motor company.
For Renown’s owners, managing a small growing business was challenging — it was easy to get tied up on the day-to-day routine and lose sight of other priorities. Renown wanted to grow its existing customer base and reach them in new and more engaging ways but didn't know how to execute this. They had a lot of great ideas (backed by decades of expertise) to nurture their audience with but little time to execute any of the ideas.
Digital Marketing That Provided A Solution
Renown partnered with Thomas Marketing Services to manage it's digital marketing efforts in 2014 and has since seen steady growth. As a marketing extension of the team, Thomas makes sure Renown’s great ideas don’t sit on the backburner. Thomas’ technical and marketing teams create a steady stream of evergreen content, including eBooks and blogs, to educate Renown’s readers and nurture their existing customer base. Thanks to Thomas’ conversion rate optimization, Renown’s website is continuously optimized in terms of layout and user experience to better inform and engage prospects.
Thomas also supports Renown’s content marketing strategy with email marketing campaigns. Renown’ s emails are so informative, prospects tend to forward them to their company and industry colleagues — contributing more to brand awareness and lead nurturing than ever before.
Real Results — Growth For Renown Electric
Thomas’ experience in content marketing for manufacturers has really been a benefit to Renown for the past five years and the growth continues today. Renown’s website continues to boost up in rankings due to SEO optimization and the shareable and evergreen content. In 2018 alone Renown experienced:
71% Growth
in organic traffic year-over-year
50% Growth
in referring domains year-over-year
1st Page
rankings on Google search
Thomas has become instrumental to Renown’s team, checking in to ensure they’re moving in the right direction and all marketing efforts contribute to Renown’s bottom line. As Renown continues to grow, it will continue to rely on Thomas’ marketing and industry expertise to support its business in the future. Thomas will continue to optimize email designs, perform A/B tests, and provide research and content creation for new topics to engage Renown’s existing audience, generate new leads outside of the elevator market, and establish industry thought leadership.
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