Industrial Newsletter Advertising | Thomas

Promote Your Business to 285,000+ Industry Professionals


Reach 285,000 industrial decision-makers daily through the Thomas Industry Update Newsletter. Showcase your business directly to qualified engineers and procurement professionals.


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Thomas Industry Update Daily Email Newsletter


The Thomas Industry Update Newsletter is a go-to source for manufacturing news, data, and best practices for industry professionals. Our newsletter is delivered to validated industrial subscribers, not a purchased list.

Each TIU issue is designed to reach a broad range of industrial professionals and is the ideal distribution channel for any marketer. Whether you’re seeking to reach aerospace engineers or chief procurement officers, TIU aligns your brand with news about innovative technologies and solutions that are powering the manufacturing industry forward.

Our Audience

Who Reads TIU Every Day?


Thomas Industry Update delivers daily news, trend analysis, and sourcing data to the professionals who drive purchasing decisions in the industrial world. Whether you're targeting engineers or C-suite leaders, Thomas Industry Update puts your message alongside the content they already trust and seek out.

 

 

285,000+

Manufacturing Specific Subscribers

 

24%

Open Rate

 

1.01%

Click-Through Rate

Advertising Options for Every Goal


TIU offers a range of formats, from brand-awareness placements to lead generation campaigns.  You can match your message to your objective. All display ad formats include free design services from the Thomas team.

Leaderboard Display Ad

Goal: Brand awareness

Every TIU reader sees it. The leaderboard runs above the fold, guaranteeing maximum impressions from your very first send.

Video Sponsorship Ad

Goal: Brand awareness

TIU's daily video is the most-clicked feature in the newsletter/ Align your brand with it through a pre-roll ad and a logo embedded directly in the video thumbnail.

Company Announcement

Goal: Brand awareness

Our editors create a press-release-style feature highlighting your business, distributed in the Thomas Industry Update and hosted on Thomas Industry Insights.

Spotlight Article

Goal: Thought leadership & brand awareness

Thomas editors conduct an interview with your team and craft a full editorial feature. The article lives permanently on Industry Insights, driving organic traffic long after the send.

E-Blast

Goal: Lead generation

Our standalone email is sent exclusively from you to the full TIU subscriber list with no other brands or competing messages. Ideal for driving registrations, promoting gated content, or launching a new product.

TIU Takeover

Goal: Thought leadership & brand awareness

The TIU Takeover is an exclusive sponsorship of a full editorial issue. Only one Takeover is available per week, making it one of the most coveted placements in industrial media.

 

Reach a Wide Demographic

Newsletter Key Themes

Top Industries

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Get Found by High-Intent Buyers on Thomas 


More than 2.2 million registered buyers search on Thomas to source what they need — including the exact products and services you offer.  Stop missing out on critical buyer searches; get in front of Thomas' active, high-intent industrial audience.
 

 

Other TIU Resources

 

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Case Study: Toagosei America Inc.

See how Toagosei increased its brand awareness and drove qualified leads to its website.

Learn More→

The Ultimate Guide To Marketing For Manufacturers

eBook: The Ultimate Guide to Marketing for Manufacturers

Learn how the top marketing and sales teams in manufacturing are driving sales with digital marketing.

Learn More→

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Case Study: Protec Scientific

See how TIU Newsletter Advertising generated 100+ leads for Protec Scientific

Learn More→

 

Ready to Reach 285,000 Industrial Decision-Makers?


Our Digital Marketing Consultants are ready to help you launch your placement in the Thomas Industry Update Newsletter. Tell us about your company’s goals, and we'll be in touch with recommendations on how to meet them.