Market Research

Market Research Built on Data No Other Agency Has

 Most agencies research your market from the outside. We have a direct line into it. As part of the Thomasnet platform, we leverage real-time behavioral insights from over 1.4 million registered industrial buyers across 1.5 million monthly sourcing sessions.

This comprehensive research guide explains how our proprietary buyer data, competitive SWOT evaluations, user studies, and conversion rate optimization (CRO) shape every high-performing industrial marketing program.  

 
 
 

Built to Rank.
Designed to Convert.

Your website should do more than exist online. We help manufacturers build search-optimized digital experiences that attract technical buyers, establish credibility, and turn engagement into qualified opportunities.

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Built to Rank. Designed to Convert.
Built to Rank. Designed to Convert.
Built to Rank. Designed to Convert.
Built to Rank. Designed to Convert.

Thomasnet Data:
Insight No One Else Can Offer

Every agency can run a SWOT analysis or interview your customers. None of them can see what your buyers are actually searching for on the platform where a large share of industrial sourcing happens. We can.

Because we operate inside Thomasnet, we have direct visibility into live buyer behavior: what terms procurement teams and engineers search, which product categories are gaining or losing volume, and how sourcing activity shifts by industry and region. This isn't survey data or a third-party report - it's the platform itself.
What This Data Tells Us:

Targeted Search Metrics

Specific search terms, technical intent, and volume trends mapped directly to your product category.

Geographic & Sector Shifts

Real-time visibility into how buyer sourcing behavior evolves by region and industry vertical.

Predictive Demand

Early detection of shifting market demand before it surfaces in your internal site analytics.
 This data doesn't sit in a report on a shelf. It feeds directly into how we plan campaigns, prioritize keywords, and shape messaging across the rest of your program. 

Research We Do For You

 Alongside our proprietary platform access, we execute targeted primary research to build a complete picture of your market and technical audience. This is where we test assumptions, validate messaging, and identify conversion gaps across your digital footprint. 

SWOT Analysis

✓   Primary Focus

  Competitive positioning grounded in live   Thomasnet search volume and market trends.

✓   Strategic Outcome

  Identifies high-value market gaps and   uncovers hidden competitive threats.

SWOT Analysis

 We assess your competitive position across strengths, weaknesses, opportunities, and threats using real-time Thomasnet data and market research. This isolates where your technical capabilities truly differentiate your facility from competing suppliers. 
swot

User Studies

✓   Primary Focus

  Qualitative interviews and behavioral tracking of multi-stakeholder buying committees.

✓   Strategic Outcome

  Maps complex, technical evaluation paths to remove purchase friction.

User Studies

 We talk to the people who make up your buying audience, or study how they behave on your site, to understand what's actually driving or blocking a decision. For industrial buyers, that often means understanding a multi-step, multi-person evaluation process, not a single visitor's click path. 
user-studies

CRO & A/B Testing

✓   Primary Focus

  Data-backed testing of page layouts, CTA placement, form lengths, and content flow.

✓   Strategic Outcome

  Replaces consumer-centric "best practices" with validated industrial conversion triggers.

CRO & A/B Testing

 We test specific elements of your site - including page layout, calls to action, form length, and content structure - to see what actually moves a technical buyer toward a next step, rather than guessing based on best practices built for other industries. 
ab-testing

How Research Shapes Everything Else

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 None of this research exists as a standalone deliverable. It is the core input that determines how we plan your campaigns, where we focus SEO effort, how we approach a brand refresh, and what we test next.

When your program changes direction, it's because the research pointed us there - not because a marketing tactic went out of style.

Ready to uncover how 1.4M+ industrial buyers evaluate your market? Contact our team today to review your custom sourcing dataset and build a research-backed campaign strategy.