Industrial Manufacturing Website Design

Web design that drives leads.

Power all of your online marketing with a solid foundation.

Your website is the center of your online presence. Leverage our experience of 5,000+ industrial website builds to enhance your brand, impress prospects and increase sales. Our experts work closely with you to deliver a modern design, up-to-date content, and user experience that fits your business’ vision.

Here’s How Our Website Design Works

All websites are built with responsive designs, to the latest SEO standards on the WordPress platform that powers over 30% of all websites in the world. This open source tool offers 30,000+ plugins for added functionality to your site and grows with your business. Editing is made easy with over 35 million tutorials and how-to videos available on YouTube, allowing you to have full control of your website now and into the future.

Website Design For OEMs

As the people behind Thomasnet.com, industry's leading supplier discovery platform, we know what buyers and engineers look for when evaluating new products. We use that knowledge to design websites that align with your buyers’ needs, putting you in the best position possible to get spec’d into projects and purchase orders. We can also help you create an eCatalog to showcase your products.

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Website Design For Custom Manufacturers

Just like the custom products you design, we build your website to meet your exact specs. All the elements — design, copy, navigation, technical architecture — are finely tuned to ensure that the buyers that visit your site turn into sales opportunities.

Website Design For Industrial Distributors

It's not easy being a small or medium sized regional distributor. You need to work hard to get customers to choose you over OEMs and other distributors. Your website should work even harder to help you make it happen. Building upon our leading-edge eCatalog solution, we’ll highlight the product types you offer, the brands you rep and the geographies you serve, while driving home the value-added services you provide that make you the right choice for your best prospects.

What Makes Our Web Design Stand Out?

Anybody can build you a website. But only Thomas can leverage 120+ years of experience and expertise helping manufacturers and industrial businesses grow. We combine our unrivaled manufacturing expertise with an unparalleled team of digital marketing experts to create websites that are built for industry and optimized for conversion.

All of our websites are:

SEO-Friendly: Our Search Engine Optimization experts put your website in position to not only get found by more buyers, but to connect with the buyers you truly need to grow your business.

Lead-Gen Optimized: All that traffic doesn’t mean much if it doesn’t convert into leads. Through smart design, persuasive copy, and cutting-edge architecture, we ensure that you are capturing as many leads as possible. We can also perform conversion rate optimization to continuously improve your site.

Created For B2B Buyers In Your Industry: We know what information B2B buyers are looking for, how they look for it, and when they need it. We align your websites to help these buyers do their jobs, positioning you as a great partner.

So once the website is launched, what's next?

After gathering data about your website and its user behavior, it's time to leverage it.

Think of your website like a new piece of equipment on the shop floor — you set up the machine, run a few trials, revise, and repeat until you get it running at peak performance. No complex machine runs perfectly right out of the box, and it takes time to calibrate to your exact application. Your website is no different.

The focus shifts to optimizing conversion rates — we’re looking to increase the number of people engaging with the site, such as downloading eBooks and requesting quotes. A/B testing is crucial here. By splitting website visitors into multiple buckets and showing each group slightly different variations, we can track which variation gets the best results.

On one A/B test we ran, we added an arrow to a client's landing pages and saw a 76% increase in leads generated.

Actionable Results

Interpreting the data and outcomes of these optimization efforts can be tricky and, at times, confusing. We have a team dedicated to strategizing, implementing, analyzing, and reviewing these results with you. Clarity and transparency are key here, so you'll have a full understanding of what’s most effective and where our energy is spent.

If you’re looking to generate high-quality leads, get in front of those dream customers, and turn your website into a sales asset, GDD is a good fit for your business.

Want to learn more? Speak to someone here at Thomas.

10 Step Checklist To Begin Your Website Redesign

A great website can be one of your best marketing tools, helping to attract prospects, establish trust, capture leads, and, ultimately win new business.

But what should you prioritize first? In this eBook, you'll get the first steps to get started on your website redesign to ensure you're on the right track toward lead generation.

Website Design FAQs

How can I tell if my website needs to be updated?

There are many factors to account for when checking if your website is out of date, but here are some good questions to ask yourself to get started: Has it been more than three months since I made an update? Is it mobile-friendly? Does it have “HTTPS” on the address bar?

How does my website impact my manufacturing business?

Buyers do their own research before they even begin creating shortlists or sending out RFIs — which means you could have lost their business without even talking to them. Your website is your potential customer’s first impression. It should be updated with company and product information, easy to navigate, and aesthetically pleasing.

Where can I find web designers?

You could always locate freelancers online or hire your friend’s son who is studying graphic design right now, but if you want to partner with folks who understand your industry and your potential customers, contact us.