Social Media Marketing for Manufacturing Companies

Results-driven industrial social media marketing services.

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Turn Your Social Media Into A Manufacturing Sales Channel

Use social media to attract the audience you want to do business with and drive more customers.

We’ve seen manufacturing companies use their social media accounts for everything from keeping track of the company softball team to waging highly visible arguments with potential customers. There are also many manufacturers and industrial businesses who just set up their social profiles and leave them dormant, collecting dust and, presumably, eyerolls from potential customers who come across their accounts.

How A Social Media Strategy Works For Manufacturers

#1 Identify & Attract Your Audience

Any good marketing campaign starts with identifying your best target audience. This is critical in engaging with potential customers and should be step number one of your social media marketing strategy.

#2 Build Connections & Engage

Engage with your audience with relevant, interesting and engaging content to peak their interests. Thomas speaks industry and knows exactly what type of content your targets want popping up in their newsfeeds.

#3 Grow Your Audience

Get in front of more potential customers by growing your company's social followers. Expanding your reach to the right people will drive more qualified traffic to your site and ultimately drive more leads and revenue.

What Can Social Media Help With?

Nine out of every 10 companies use social media for marketing purposes. Unfortunately, a very small percentage of them use it well

√ Increase Your Website Traffic

√ Establish Stronger Connections With Customers

√ Drive Leads And Revenue

Social Media Accounts For Manufacturing And Industrial Companies

There are many social media platforms out there, and our team knows how to leverage all of them in order to grow industrial sales. Ultimately, it comes down to what's best for your business, but the four core networks — LinkedIn, Facebook, Twitter and YouTube — are a great place to start if you're building up a presence. (Of course, it's best to work your social strategy into a full marketing plan to drive your company's growth.)

LinkedIn For Manufacturing And Industrial Companies

LinkedIn was made for business. We help our clients create professional, engaging LinkedIn profiles that draw in their target customers. We develop content on your behalf to showcase your knowledge, grow your network, and provide your connections with valuable insight.

Facebook For Manufacturing And Industrial Companies

Facebook is the largest and most popular social media network in North America. It is a highly personal platform, so we focus on providing helpful, valuable information and one-to-one communications.

Twitter For Manufacturing And Industrial Companies

Twitter is where people turn for news, information, and advice. It’s all about being active, current and engaging. So in addition to setting up your Twitter profile, we post frequent updates using highly targeted hashtags and terms in order to connect with the right followers.

YouTube For Manufacturing And Industrial Companies

YouTube is the internet's second largest search engine and yes, your customers are there. YouTube provides great Search Engine Optimization benefits to elevate your brand presence. Diversifying your content with video is imperative and should be a part of your content marketing strategy.

Boosting Your Business with A Strong Social Media Presence

Unleash The Potential Of Your Social Media Networks

The Complete Guide To Social Media Marketing For Manufacturers

So you've dipped your toes into the social media waters, set up your accounts, branded your pages, and started sharing content. Now what?

Now, it's time to take advantage of the networking aspect of social networks in order to build your community and, ultimately, bolster your business.

Social Media FAQs

Is social media marketing worth it for my manufacturing business?

Yes, if you target it correctly. Social media is too often ignored or underutilized by manufacturing companies. But our data shows that, when fully optimized, manufacturing and industrial companies can leverage social media to increase traffic up to 300% and boost lead generation by 150%. Take a look at our recent blog posts on social media for more tips and tricks.

Can social media marketing help me get more leads?

Absolutely. You should be everywhere your buyers are — and they're on social media platforms. Social media can play a key role in advertising your business online, whether it's paid posts or organic.

How do I create a social media marketing strategy for my industrial business?

The ultimate goal of any marketing strategy should be to grow your business. Don't just post pictures for the sake of having posts on your profile. When you're creating your social media plan and content calendar, make sure each post is aligned to the rest of your content marketing strategy and supports your overall business goal. Document this all down in a formal plan, refer to it often, and adjust as necessary. Make sure your strategy includes the social platforms each post is going on, the posting schedule, and the employees in charge of the content.

What are the best social media channels for manufacturing businesses?

It all depends on your target personas and company goals. LinkedIn is a great start pretty much across the board in the B2B/industrial space, but you’ll need to dig a little deeper to figure out if Instagram, Facebook, Twitter, Quora, etc. are the right fit for your company.

Learn More About Social Media Marketing For Industrial Companies

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Social Media Definitions For Manufacturers

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4 Steps to Expanding Your Industrial Network on LinkedIn

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The Best Days and Times to Call, Email & Post on Social Media

COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek Suits — Please let us know.

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