Is social media marketing worth it for my manufacturing business?
Yes, if you target it correctly. Social media is too often ignored or underutilized by manufacturing companies. But our data shows that, when fully optimized, manufacturing and industrial companies can leverage social media to increase traffic up to 300% and boost lead generation by 150%. Take a look at our recent blog posts on social media for more tips and tricks.
Can social media marketing help me get more leads?
Absolutely. You should be everywhere your buyers are — and they're on social media platforms. Social media can play a key role in advertising your business online, whether it's paid posts or organic.
How do I create a social media marketing strategy for my industrial business?
The ultimate goal of any marketing strategy should be to grow your business. Don't just post pictures for the sake of having posts on your profile. When you're creating your social media plan and content calendar, make sure each post is aligned to the rest of your content marketing strategy and supports your overall business goal. Document this all down in a formal plan, refer to it often, and adjust as necessary. Make sure your strategy includes the social platforms each post is going on, the posting schedule, and the employees in charge of the content.
What are the best social media channels for manufacturing businesses?
It all depends on your target personas and company goals. LinkedIn is a great start pretty much across the board in the B2B/industrial space, but you’ll need to dig a little deeper to figure out if Instagram, Facebook, Twitter, Quora, etc. are the right fit for your company.