Every day for more than 120 years, we have helped industrial and B2B buyers do their jobs and connect with suppliers. Today, Thomasnet.com is home to the most active network of buyers on the planet, with a supplier evaluation happening every two seconds.
All this activity produces millions of real-time data points, which we pore through and thoroughly analyze. We’ve also held thousands of conversations with buyers, and have executed tens of thousands of digital marketing campaigns on their behalf. In addition, in 2017, we commissioned one of the most comprehensive studies of industrial buying behavior ever.
All of this data gives us an unparalleled understanding of the habits and processes that drive today’s buying decision makers, and everything we’ve learned goes into crafting highly targeted, fully customized content marketing programs for our clients.
Nobody else has the perspective we have, and nobody else can help deliver the connections you need.
A persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
CAD software is perpetually open on their desktop so they can create new components and assemblies. They care about form, fit and function. They are problem solvers of the highest order.
These folks are the Holy Grail. They hold the purse strings and have a high level of input into the final supplier for projects. Their main concerns are cost, lead time, and ongoing deliverability.
Their life is divided into planned shut downs and the pure anarchy of emergency repairs. Theirs is a life of stress. You need to help them stock what they need for both possible good and bad days.
You never thought this deeply about what your targeted customer personas need — did you? This is just scratching the surface. To be able to effectively market to your prospects, you need to truly understand their needs, job requirements and habits.