What kind of budget do I need to create videos?
Most business owners new to digital marketing tend to think that videos and creating other assets need to have a big budget. But in fact, you don’t need thousands of dollars or need to purchase fancy equipment to make videos. With the purchase of a video advertising program from Thomas, we offer free video production services for manufacturers and industrial companies — yes, that means we’ll use our equipment (even a drone!) to record your shop floor or your products and services.
For more insight on budgeting, download our eBook 10 Ways Manufacturers Spend Their Marketing Budget.
What are some advantages of video advertising?
According to Hubspot’s latest State Of Marketing Report, video is the #1 content used by marketers to sell products and services. Video advertising lets businesses solve some of their biggest engagement problems. Most manufacturing components and services can be complex — videos help eliminate that confusion. Videos of factories and shop floors have also been useful at closing sales, especially when there have been travel restrictions.
How effective are videos in marketing?
Here are some fast facts about videos:
- More than 500 million hours’ worth of videos are watched on YouTube every day
- Video marketers get 66% more qualified annual leads
- Video marketing efforts can achieve a 54% increase in brand awareness
- 95% of a video message is retained versus only 10% when reading text
- 89% of viewers are likely to purchase a product after they watch a video of the product
How long should a video be?
We generally recommend product and service videos be around 2 minutes. Think about the videos you see on social media — they all vary in length, but they’re generally short, right? The average person can process images 60,000 times faster than text, so make sure your video begins with dynamic visuals and audio to keep the user engaged. Don’t worry, you can still get your message across in a two-minute video if you plan accordingly. See video examples of manufacturing and industrial companies here.
Can I include videos in my emails?
Yes! Manufacturers and industrial companies who use videos in their digital marketing strategy see an increase of engagement from engineers, procurement professionals, and MRO managers.
How do you advertise a video?
Your advertising strategy will depend on your business goals. But most manufacturers who include a video in their Thomasnet.com company profile have seen a rise in RFQ submissions. Click here to create your company profile for free if you don’t already have one — manufacturers who advertise with a free company profile get seen by more than one million users of engineers, procurement professionals, and MRO managers.
We also recommend hosting your videos on Youtube and publishing them to your relevant website pages. Videos increase your SEO, which helps your company get found by your targeted audience.
What can I expect from video production services from Thomas?
The production of your video will vary depending on your business needs and the type of messaging you want your video to portray, but we will work with you to create a script and put together a video that is professional, high-quality, and engaging for your buyers. You should expect a day of an on-site videographer capturing the essence of your company on your factory floor and around your business. See some of our recent examples here.
Our clients have a lot of fun on the day of production — you'll even get to use our director clapboard! Contact us to get started on your new video.