Supplier Programs | Performance-Based Listings

Where Industry
Sourcing Starts


Get discovered by engaged buyers. Our advertising programs are designed to match your capabilities with the active search intent of industrial professionals on the Thomas Network.

 Get in Front of Buyers

industrial supplier profile

Targeted Growth with Performance-Based Listings

performance based listings profile

Connect with high-intent industrial buyers where they source

Performance-Based Listings elevate your business within the specific categories and keywords real buyers use to source suppliers. This flexible model allows you to scale your visibility effectively, ensuring you only pay when a buyer actively interacts with your company.

Customize Your Ad Budget

Explore monthly budget options based on keyword selection. This customizable feature offers a range of choices to optimize your advertising budget.

Generate Leads

Create a customizable profile to generate opportunities, phone calls, visits to your website, and RFQs from our 1.4 million active buyers.

Join a Trusted Network

Thomas is the leading digital platform for industrial buyers and suppliers. Join the network your peers trust to grow their business, and improve their online presence.

Advertise Now

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Reach New Industrial Buyers on Thomas

Maximize your advertising budget with Pay-Per-Click (PPC) on Thomas, and only pay for the leads you receive. Our PPC model ensures every dollar works harder for you, connecting your business with high-intent industrial buyers.

 

CYC-profile

Customize Your Ad Budget

Explore monthly budget options based on keyword selection. This customizable feature offers a range of choices to optimize your advertising budget.

Generate Leads

Create a customizable profile to generate opportunities, phone calls, visits to your website, and RFQs from our 1.4 million active buyers.

Join a Trusted Network

Thomas is the leading digital platform for industrial buyers and suppliers. Join the network your peers trust to grow their business, and improve their online presence.

Advertise Now

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How It Works

We Make Getting Started Easy

industry focused categories

Define Your Target Market 


Choose the keywords that suit your business from our 80,000+ industry-focused categories.

custom marketing budget

Customize Your Budget 

Select a budget that matches your advertising goals in the keywords that align to your business capabilities.

pay for engaged interactions

Pay for What You Get

You only pay for evaluation clicks from engaged visitors interested in your business profile.

 

Advertise Now

Customize Your Ad Budget

Explore monthly budget options based on keyword selection. This customizable feature offers a range of choices to optimize your advertising budget.

Generate Leads

Create a customizable profile to generate opportunities, phone calls, visits to your website, and RFQs from our 1.4 million active buyers.

Join a Trusted Network

Thomas is the leading digital platform for industrial buyers and suppliers. Join the network your peers trust to grow their business, and improve their online presence.

Advertise Now

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What's Included With Your Thomas Subscription?

 

supplier business profile

Thomas Business Profile

 

Get in front of industrial buyers with a comprehensive Company Profile. Your Thomas Profile serves as a microsite for your business, housing essential information such as company name, description, address, products, services, contact details, website, and more.

increased buyer visibility

Premium Positioning in Search Results

 

Sponsored Listings move your business to the priority positions, ahead of organic listings on the search result pages on Thomas. Targeting the keywords that matter to your business increases the visibility when users search on Thomas. 

supplier performance analytics

 

Powerful Analytics

 

Thomas Analytic provides actionable insights into buyers sourcing on Thomas. Webtrax™ and Supplier Analytics give a holistic view of your Thomas Profile, the companies searching for your products and services, who is looking at your profile, and opportunities coming from Thomasnet.com

custom budgeting

Customized Ad Budget

 

Select an advertising budget that is in line with your business's cost and growth objectives. Your monthly charge is determined by the Evaluation Session your business receives. Sponsored Listings ensures your investment is tailored to your specific business performance and needs.

team member collaboration

Team Member Management

 

Manage participation and collaboration with colleagues by administering your company account, inviting team members, and designating roles and associated permissions.
Case Studies

What Thomas Advertisers Say

Fisher Barton Partner Logo

Fisher Barton

“The Thomas team listened to my challenges. They helped me with an approach that met my needs and also scaled for growth.”

-  Tiffany Jaske, Marketing Director

Case Mason Partner Logo

Case Mason

"Case Mason is loyal to Thomas because it works. Thomas's conscientiousness in learning our business and adjusting our campaigns to make sure we're driving leads is crucial.”

-  Scott Miller, Vice President of Sales and Marketing

Conard Corporation Partner Logo

Conard Corporation

"The quality of the signal that we're getting from Thomasnet is so much better than other forms of lead gen that I've seen.”

-  Kathy Stillman, Director of Sales and Marketing

The Thomas Advantage

Unlike other advertising platforms, Thomas is tailor-made for industrial businesses looking to grow. We offer a unique position to drive real B2B growth with buyers looking for your products and services.  

Focus your marketing budget on what matters. Thomas delivers quality, engaged traffic to the industrial keywords your business advertises in. Pay only when people interact with your profile, allowing you to convert with confidence, eliminating waste from broad marketing channels.

industrial listings

125+ Years
of expertise
connecting suppliers and buyers 

80,000+
Industrial Categories
 represented on Thomasnet.com 

Analyze and Track
Your Performance
across your Sponsored Listing

 

Profile Add-Ons

Turbocharge Your Thomas Listing

 

profile video advertising

Add A Video to Your Profile

Enhance your profile with video advertising, a proven way to capture buyer attention on Supplier Result pages. Don't have a video? Our expert production team can build one for you.

profile capability showcasing

Showcase Your Products and Services

Display what makes your business special directly on your Thomas Profile. Our Product & Service showcase options give prime real estate to your best sellers.

 

Why Us?

Trusted by Industry Leaders

Boeing
3M Wordmark
General Dynamics
NASA Logo
Kraft Logo
Rockwell Collins

 

The Performance Playbook
Mastering Your Online Presence: The Path to Buyer Visibility

View our exclusive Q&A session with Thomas General Manager, Rachel Zepernick on mastering your online presence and leveraging performance-based listings for targeted growth.

<p><span style="color: #ffffff;"><span style="font-size: 18px;">Get the Insights</span></span></p>

performance based listings visibility


What's Included With Your Thomas Subscription?

 

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Put Your Business In Front of the Thomas Buyer Audience

 

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Label your tabs with one or two words that define each category of information.

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Your Custom Business Profile on Thomas

 

on a website page when there is a large amount of content that needs to be separated into distinct categories.

Label your tabs with one or two words that define each category of information.

 

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Show What Makes Your Business Special

 

on a website page when there is a large amount of content that needs to be separated into distinct categories.

Label your tabs with one or two words that define each category of information.

 

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Increase Traffic to your Thomas Profile & Website 

 

on a website page when there is a large amount of content that needs to be separated into distinct categories.

Label your tabs with one or two words that define each category of information.

 


Get More From Advertising
Explore More Advertising Opportunities on Thomas

 

Get a Custom Made Video for your facility - Thomas Video Advertising 


Video is now the most engaging content in digital marketing. Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles to build prospect confidence and increase supplier evaluations and RFIs on Thomasnet.com.


Reach the Right Buyers at the Right Time - Thomas Display Ads 


B2B advertising with Thomas enables you to reach targeted buyers, procurement managers, and engineers during their supplier evaluation and selection process on their most active platforms, precisely when they're seeking your products and services.

Grow Quality Traffic to your Website - Search Engine Optimization (SEO)

Improve your website placement on search engines like Google, Bing, and others, achieve a higher ranking on these sites for relevant search terms, and increase your brand’s visibility to the right kinds of traffic.

GET MORE FROM ADVERTISING
Explore More Advertising Opportunities on Thomas

 

thomas-video

Get a Custom-Made Video for Your Facility

Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles.

TIU-video-display

Reach the Right Buyers with Thomas Display Ads

Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles.

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Grow Website Traffic  with Search Engine Optimization 

Improve your website placement on search engines, achieve a higher ranking for relevant search terms, and increase your visibility to the right kinds of traffic.

Frequently Asked Questions

 
  Let Us Help

Get in Front of Qualified Buyers!

Schedule a call to learn more about Performance-Based Listings.

Ready to Get Started? 


Create your customized advertising program today. Turbocharge your marketing efforts with Thomas. Promote Your Company to the Entire Thomas Buying Audience. 

Advertise Now

Get Found By Buyers & Engineers

Connect with the most active and qualified network of B2B buyers on the world's leading platform for product discovery and supplier selection.

Get Listed