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Why is Tailored Label Products so pumped about its ROI with ThomasNet?

Who they are.

Tailored Label Products is a custom manufacturer of high-performance labels and die cut adhesives. This Wisconsin company has earned a reputation as “an engineering-rich company that works with engineering-rich customers” ranging from automotive and electrical OEMs to the Department of Defense.

What they wanted.

VP of Sales and Marketing Tracy Tenpenny was determined to build TLP’s brand awareness among engineers doing their sourcing and supplier discovery online. He believed he could attract new business by leveraging his company’s proven ability of helping customers with complex applications.

How they won.

TLP invested in top positioning on in key categories such as “pressure sensitive labels” and “UL/CSA labels,” and ran targeted display advertising and press releases on ThomasNet News. Within one year, the company saw a $300,000 uptick in revenue, turning 5 out of every 6 ThomasNet leads into a sale.

I couldn’t ask for a better ‘salesperson’ than For every ten dollars I’m spending there, I’m getting forty dollars in new business. I couldn’t pay enough money for a salesperson to give me these kind of results, that quick.

— Tracy Tenpenny, VP of Sales & Marketing, Tailored Label Products