Display Advertising

Reach engineers and stay connected with more buyers.

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Keep your pipeline full with marketing qualified leads.

Procurement professionals and engineers perform more than 1.3 million supplier evaluations every month — and they're looking for what you offer on Thomasnet.com. So how can you gain a competitive advantage and keep your brand “top of mind” with the industrial buyers that matter to your business?

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Analytics

Video Promotions

  • Combines a targeted online push (145,000+ website and email impressions) with the power of video to grab more relevant customers' attention 
  • Drives buyers and engineers to a custom landing page designed to deliver quality leads
Video promotions

Email Newsletters

  • Thomas Industry Update is a daily email newsletter to 450,000+ subscribers, delivering industry news and trends, product announcements and information on the latest innovations.
  • Gives you exclusive access to readers that are most interested in the products or services that you provide
Display advertising

Evaluation Driven Retargeting

  • Promotes your content on Thomasnet.com to engineers and buyers that were actively searching for the products or services that you offer
  • Advertising that stays on before, during, and even after the buying need is defined and a sale is made.

Leverage The Thomas Network To Fuel Your Sales Pipeline

Industry's largest and most active buying community.

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Attract your target buyers

Puts you in front of your best prospects throughout their supplier evaluation and selection process

Engage your audience

Eliminates wasteful spending associated with traditional retargeting programs

grow your audience

Increases your likelihood of getting found, evaluated, shortlisted, and contacted by industrial buyers

 

Increase Brand Awareness And Target More Leads With Pay-Per-Click (PPC)

Create a PPC strategy that converts

12 Tips To Begin PPC On The Right Foot eBook Cover

Understanding the differences of online advertisements and figuring out how to execute your industrial paid strategy isn’t always easy.

Thanks to the digital revolution, there's a ton of data online to be harnessed. Learn how to use it to your advantage and target your audience effectively in our eBook, "12 Tips To Begin PPC On The Right Foot."

 

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What is a display ad?

Display ads are a popular form of industrial paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website.  Display ads come in may forms — one display ad can be a mix of images, audio, video, and text.

Would my business fit in with digital advertising?

Paid marketing works for all companies in the B2B  manufacturing space. Display advertising reaches more than 90% of buyers on the internet — and on Thomasnet.com, display advertising performs 27 times better than the industry average. So yes, digital advertising will work for your manufacturing business!

What different types of display advertising solutions do you provide?

Our display advertising solutions on Thomasnet.com include a mix of run-of-site ads, complementing ads, and category page sponsorships.  Run-Of-Site Ads rotate on relevant pages based on the products and services you offer. Complementing Ads appear on pages related to your core products and services. These ads are a great way to promote new offerings and reach new customers. Category Page Sponsorships ensure you are top-of-mind with top-of-page ads in Industry News. You can choose from 50 news categories to reach your desired audience.

What's the difference between a display ad vs a search ad?

The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are fairly common, and they face less competition and are less expensive than search ads. Read more about the differences between a display ad and a search ad in our blog.

How should I spend my online advertising budget?

It depends on your business, but we don't recommend placing all your online advertising budget into one basket. It's important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.

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