What is a display ad?
Display ads are a popular form of industrial paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website. Display ads come in may forms — one display ad can be a mix of images, audio, video, and text.
Would my business fit in with digital advertising?
Paid marketing works for all companies in the B2B manufacturing space. Display advertising reaches more than 90% of buyers on the internet — and on Thomasnet.com, display advertising performs 27 times better than the industry average. So yes, digital advertising will work for your manufacturing business!
What different types of display advertising solutions do you provide?
Our display advertising solutions on Thomasnet.com include a mix of run-of-site ads, complementing ads, and category page sponsorships. Run-Of-Site Ads rotate on relevant pages based on the products and services you offer. Complementing Ads appear on pages related to your core products and services. These ads are a great way to promote new offerings and reach new customers. Category Page Sponsorships ensure you are top-of-mind with top-of-page ads in Industry News. You can choose from 50 news categories to reach your desired audience.
What's the difference between a display ad vs a search ad?
The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are fairly common, and they face less competition and are less expensive than search ads. Read more about the differences between a display ad and a search ad in our blog.
How should I spend my online advertising budget?
It depends on your business, but we don't recommend placing all your online advertising budget into one basket. It's important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.