Why are my online advertising campaigns not bringing in enough leads?
Digital marketing campaigns and online display ads are designed to drive traffic to your website. If your website isn't designed for lead generation, you may not be keeping users' attention and there's a high possibility they're going to your competitor's website. Web design that's effective attracts visitors, keeps them on your website, and encourages them to convert.
What is a display ad?
Display ads are a popular form of industrial paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website. Display ads come in may forms — one display ad can be a mix of images, audio, video, and text.
Do manufacturers and industrial companies need display advertising?
On average, 5 to 7 brand impressions are necessary before someone will remember your company — display ads help people do exactly that plus, encourage people to visit your website where they will hopefully convert to a lead. Display advertising reaches more than 90% of buyers on the internet — and on Thomasnet.com, display advertising performs 27 times better than the industry average. So yes, display ads will work for your manufacturing business!
What's the difference between a display ad vs a search ad?
The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are fairly common, and they face less competition and are less expensive than search ads. Read more about the differences between a display ad and a search ad in our blog.
How should manufacturers spend their display advertising budget?
It depends on your business, but we don't recommend placing all your online advertising budget into one basket. It's important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.
What types of display advertising solutions can help manufacturers get more leads?
Our display advertising solutions on Thomasnet.com include a mix of run-of-site ads, complementing ads, and category page sponsorships. Run-Of-Site Ads rotate on relevant pages based on the products and services you offer. Complementing Ads appear on pages related to your core products and services. These ads are a great way to promote new offerings and reach new customers. Category Page Sponsorships ensure you are top-of-mind with top-of-page ads in Industry News. A Premium Vertical Sponsorship puts your brand in front of procurement professionals and engineers on the Thomasnet.com platform. Ask us which display ads will work for your manufacturing or industrial company!