What is a display ad?
Display ads are a popular form of industrial paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website. Display ads come in many forms — one display ad can be a mix of images, audio, video, and text.
How can I tell if my display ads are working?
It's easy to get lost in the marketing campaign metrics. Many businesses are not sure how the views or impressions of a display ad contribute to the success of their campaign. Depending on your goals and audience reach, our industrial marketing experts will work with you to make sure you have the right reporting in place to see the results and ROI you're expecting. It's important to remember that some results take time to see, especially if your business is new to digital marketing. Ultimately, your digital advertising campaigns should be working to increase your online visibility, website traffic, and online RFQs.
Why are my online advertising campaigns not bringing in enough leads?
Digital marketing campaigns and online display ads are designed to drive traffic to your website. If your website isn't designed for lead generation, you may not be keeping users' attention and there's a high possibility they're going to your competitor's website. Web design that's effective attracts visitors, keeps them on your website, and encourages them to convert.
Do manufacturers and industrial companies need display advertising?
On average, 5 to 7 brand impressions are necessary before someone will remember your company — display ads help people do exactly that plus, encourage people to visit your website where they will hopefully convert to a lead. Display advertising reaches more than 90% of buyers on the internet — and on Thomasnet.com, display advertising performs 27 times better than the industry average. So yes, display ads will work for your manufacturing business!
What's the difference between a display ad vs a search ad?
The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are fairly common, and they face less competition and are less expensive than search ads. Read more about the differences between a display ad and a search ad in our blog.
How should manufacturers spend their display advertising budget?
It depends on your business, but we don't recommend placing all your online advertising budget into one basket. It's important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.
What types of display advertising solutions can help manufacturers get more leads?
Our display advertising solutions on Thomasnet.com include a mix of contextual ads, complementing ads, and category ad targeting. Contextual ads rotate between company profiles, category search result pages, and Thomas Insights content pages. Complementing ads appear on pages related to your core products and services. These ads are a great way to promote new offerings and reach new customers. Category ad targeting ensures you are top-of-mind with buyers as they search for your products & services and evaluate you against your competitors. A Premium Vertical Sponsorship puts your brand in front of procurement professionals and engineers on the Thomasnet.com platform. Ask us which display ads will work for your manufacturing or industrial company!
Additionally, Thomas provides Category Audience Retargeting designed to follow your prospects across the web, serving them your ads on the websites they visit each day.