Target Active Industrial Buyers with B2B Display Advertising

Custom online display ads for manufacturers to engage buyers across Thomasnet.com and the greater web

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Reach the Right Buyers at the Right Time With Display Ads On The Thomas Network

B2B advertising with Thomas lets you reach more targeted buyers, procurement managers, and engineers throughout their supplier evaluation and selection process on the platforms they're most active on and when they're looking for your products and services.

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Buyers
Who Make Decisions

Our users span these functions:

  • 23% General Management
  • 19% Engineering
  • 18% Purchasing/Procurement
  • 17% Consulting
  • 16% MRO
  • 7% R&D
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Buyers
In Targeted Industries

Our users work in over 30 sectors including:

  • Aerospace & Defense
  • Agriculture
  • Automotive
  • Government
  • Medical & Health
  • Telecommunications and many more
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Buyers
Across Generations

Our users span All Age Groups:

  • 40%  Ages 18-34
  • 20%  Ages 45-54
  • 18%  Ages 35-44
  • 16%  Ages 55-64
  • 6%  Ages 65+
Display Advertising For Manufacturers

Display Ads on Category Search Pages

Target the buyers actively showing intent to buy your products & services in category results pages — some of the most valuable real estate on Thomasnet.com

Display Ads On Category Search

These “Sticky” display ads stay with users as they scan the search results page for the suppliers to which they’ll be submitting RFIs

Display Ads on Company Profiles

Leverage ad creative in company profiles to further communicate your brand’s value & attract the attention of prospects as they shortlist suppliers

Display advertising for manufacturers - Display Ads on Company Profiles

These ads can even appear on your competitor’s company profiles as would-be buyers are evaluating their services

Retargeting Ads Across the Web

Stay top of mind with qualified buyers and serve them ads on other websites even after they leave Thomasnet.com

Display Advertising For Manufacturers - Retargeting Ads Across The Web

Retargeting ads keep your brand and services in front of buyers who have shown intent to purchase your products & services

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    Thomasnet.com simply delivers the purest industrial audience on the internet, and being there has helped us connect with new customers in new industries.

    — Pete Elzer, President at Apex Plastic

What are “Buyer Intent Signals"

Buyer intent signals are indicators that a prospective buyer is preparing to make a purchase.

Display Advertising For Manufacturers - Premium Vertical Sponsorship From Thomas

Buyers searching Thomasnet.com show increased buyer intent signals - they're actively researching our platform for suppliers like you who can meet their project’s needs. Will they find you or start considering your competitors?

Industrial B2B Digital Advertising FAQs

  • What is a display ad?

    Display ads are a popular form of industrial paid advertising that companies use to generate leads. These types of ads appear at the top, on the side, and in the middle of web content on almost every website.  Display ads come in many forms — one display ad can be a mix of images, audio, video, and text.

  • How can I tell if my display ads are working?

    It's easy to get lost in the marketing campaign metrics. Many businesses are not sure how the views or impressions of a display ad contribute to the success of their campaign. Depending on your goals and audience reach, our industrial marketing experts will work with you to make sure you have the right reporting in place to see the results and ROI you're expecting. It's important to remember that some results take time to see, especially if your business is new to digital marketing. Ultimately, your digital advertising campaigns should be working to increase your online visibility, website traffic, and online RFQs.

  • Why are my online advertising campaigns not bringing in enough leads?

    Digital marketing campaigns and online display ads are designed to drive traffic to your website. If your website isn't designed for lead generation, you may not be keeping users' attention and there's a high possibility they're going to your competitor's website. Web design that's effective attracts visitors, keeps them on your website, and encourages them to convert.

  • Do manufacturers and industrial companies need display advertising?

    On average, 5 to 7 brand impressions are necessary before someone will remember your company — display ads help people do exactly that plus, encourage people to visit your website where they will hopefully convert to a lead. Display advertising reaches more than 90% of buyers on the internet — and on Thomasnet.com, display advertising performs better than the industry average. 

  • What's the difference between a display ad vs a search ad?

    The main difference between display and search ads is intent. The display network creates demand while search ads answer to the demand. Display ads are fairly common, and they face less competition and are less expensive than search ads. 

  • How should manufacturers spend their display advertising budget?

    It depends on your business, but we don't recommend placing all your online advertising budget into one basket. It's important to remember that wherever your target audience spends the most time on is where you should be too — so you should disperse your advertising budget accordingly.

  • What types of display advertising solutions can help manufacturers get more leads?

    Our display advertising solutions on Thomasnet.com include a mix of contextual ads, complementing ads, and category ad targeting. Additionally, Thomas provides Category Audience Retargeting designed to follow your prospects across the web, serving them your ads on the websites they visit each day. We'll help you determine which display ads will work for your manufacturing or industrial company.

How To Guide

10 Ways Manufacturers Can Spend Their Marketing Budget

Learn The Costs Of Common B2B Advertising Solutions

eBook: 10 Ways Manufacturers Can Spend Their Marketing Budget

Marketers and business owners are utilizing display ads, sponsored posts, pay-per-click, email blasts, and many other tactics to get their brand in front of the right people — but to some, these methods can feel overwhelming.

With so much opportunity comes tough decisions on how to direct your time, energy, and money.

Reach the Right Buyers at the Right Time

Invest In Display Ads On The Thomas Network