Similar to continuous improvement in manufacturing, Growth-Driven Design is a new way to think about continuously improving your website.
Through data collection and A/B testing, GDD is a method of continually revising, upgrading, and optimizing your website. The goal is to strengthen your website, making it the ultimate sales tool for your company while also ensuring that you are providing the best experience for your customers.
Think of your website like a new piece of equipment on the shop floor — you set up the machine, run a few trials, revise, and repeat until you get it running at peak performance. No complex machine runs perfectly right out of the box, and it takes time to calibrate to your exact application. Your website is no different.