Supplier Programs | Performance-Based Listings

Drive More High-Intent Buyers to Your Industrial Business


Stop missing out on critical buyer searches. Thomas is where engineers, procurement managers, and supply chain professionals go to find new suppliers.

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2.2M+

Registered Users
on Thomas

25X

More Evaluations With
a Sponsored Listing

66%

of Buyers Visit With a
Specific Purchasing Need

What Is Thomas Advertising? 

Your Thomas Profile, Supercharged

 

 

Thomas Sponsored Listings put your company in front of high-intent industrial buyers at the exact moment they're evaluating suppliers.

  • Sponsored Search Placement

    Appear at the top of relevant buyer searches across 80,000+ industrial categories.

    Direct RFQ Requests

    Receive new project inquiries and requests for quotes from buyers who are actively sourcing.

    Buyer Identity Unmasking

    See exactly which companies are visiting your profile with analytics and reporting tools.

    Video on Your Profile

    Add a video to engage buyers — profiles with video see a 34% increase in overall activity.

Start Advertising on Thomas Today


Gain access to the highly engaged industrial buyers who are actively searching for new suppliers on Thomas. Get a 1:1 consultation with a Thomas digital marketing strategist.

 

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Benefits of Advertising on Thomas

Frame 1

25x More Buyer Evaluations

Advertisers get 25 times more buyer evaluations compared to non-paid accounts. More visibility means more opportunities in your pipeline.

Frame 2

Premium Positioning

Sponsored Listings move your business to the priority positions, ahead of organic listings on the search result pages on Thomas. Target the specific keywords that matter to your business.

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3x Higher Engagement

Thomas buyers engage with suppliers three times more than on competing platforms. Thomas places you in front of a highly-qualified audience of industrial buyers.

Frame 4

Customize Your Ad Budget

Select an advertising budget that is in line with your business' growth objectives. Thomas advertising scales with your goals.

Frame 5

Full Company Profile

Add your website, phone number, capabilities, and company details —  everything a buyer needs to choose you as their next supplier.

Frame 6

Team Member Management

Manage participation and collaboration with colleagues. Invite team members and designate roles and associated permissions.

Thomas Success Stories

Results That Speak for Themselves


Industrial companies across every sector are winning new
business every day through Thomas advertising.

ose

$1M

in Sales Resulting From Thomas Leads

"Recently, we got a six-figure opportunity from a defense company that came from Thomas directly, and it's going to allow us to grow."


David Tourjee
, CEO, OSE Optics

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7,700+

Conversions from Thomas Buyers between 2023 -2025

"Case Mason is loyal to Thomas because it works and our sales rep is excellent. His conscientiousness in learning our business, learning how we're making changes and adjusting our campaigns to make sure they are specifically targeting our priorities to drive leads against those priorities is crucial from a financial return perspective — short term and long term."


Scott Miller
, Chief Growth Officer
Case Mason Filling



Want More? 

Explore Other Resources

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Case Studies

See how Thomas Marketing and Advertising helps manufacturers and industrial companies grow significantly.

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eBook Library

Learn how to effectively accelerate your marketing efforts with ebooks on content marketing, SEO, PPC, email marketing, and more.

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Webinar Library

Explore our collection of on-demand webinars that delve into subjects that empower industrial companies to thrive.

Ready to Get Started? 


Create your customized advertising program today. Promote your company to the entire Thomas buying audience. 


Reach New Industrial Buyers on Thomas

Maximize your advertising budget with Pay-Per-Click (PPC) on Thomas, and only pay for the leads you receive. Our PPC model ensures every dollar works harder for you, connecting your business with high-intent industrial buyers.

 

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Customize Your Ad Budget

Explore monthly budget options based on keyword selection. This customizable feature offers a range of choices to optimize your advertising budget.

Generate Leads

Create a customizable profile to generate opportunities, phone calls, visits to your website, and RFQs from our 1.4 million active buyers.

Join a Trusted Network

Thomas is the leading digital platform for industrial buyers and suppliers. Join the network your peers trust to grow their business, and improve their online presence.

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Why Us?

Trusted by Industry Leaders

Boeing
3M Wordmark
General Dynamics
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Kraft Logo
Rockwell Collins


What's Included With Your Thomas Subscription?

 

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Put Your Business In Front of the Thomas Buyer Audience

 

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Your Custom Business Profile on Thomas

 

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Show What Makes Your Business Special

 

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Increase Traffic to your Thomas Profile & Website 

 

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Get More From Advertising
Explore More Advertising Opportunities on Thomas

 

Get a Custom Made Video for your facility - Thomas Video Advertising 


Video is now the most engaging content in digital marketing. Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles to build prospect confidence and increase supplier evaluations and RFIs on Thomasnet.com.



Reach the Right Buyers at the Right Time - Thomas Display Ads 


B2B advertising with Thomas enables you to reach targeted buyers, procurement managers, and engineers during their supplier evaluation and selection process on their most active platforms, precisely when they're seeking your products and services.


Grow Quality Traffic to your Website - Search Engine Optimization (SEO)

Improve your website placement on search engines like Google, Bing, and others, achieve a higher ranking on these sites for relevant search terms, and increase your brand’s visibility to the right kinds of traffic.

GET MORE FROM ADVERTISING
Explore More Advertising Opportunities on Thomas

 

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Get a Custom-Made Video for Your Facility

Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles.

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Reach the Right Buyers with Thomas Display Ads

Thomas Video Advertising offers industrial companies the creation and placement of video content on their company profiles.

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Grow Website Traffic  with Search Engine Optimization 

Improve your website placement on search engines, achieve a higher ranking for relevant search terms, and increase your visibility to the right kinds of traffic.

Frequently Asked Questions

Ready to Get Started? 


Create your customized advertising program today. Turbocharge your marketing efforts with Thomas. Promote Your Company to the Entire Thomas Buying Audience.