Think about all the different tools you use to send emails, update your blog, post to social media, and create new content. Each one has a different interface, a different set of usernames and passwords, and much different reporting capabilities. And none of them talk to talk to each other.
This makes it incredibly difficult to market your business effectively, and even more challenging to uncover the ROI of all your activity.
Marketing Automation brings everything together.
Here are some of the advantages of Marketing Automation.
Ease Of Use: You can manage, track, and update all SEO, social media, blogging, email and content creation efforts in one spot, and you can group different activity into campaigns for easy reporting.
More Targeted Communications: Marketing automation makes it possible — and practical — to segment your communications across all of your digital channels. You can trigger customized messages that resonate with your target personas, or set up alerts based on specific user activity (like visiting a page, opening an email, or downloading an eBook) without having to lift a finger.
Robust, Consolidated Reporting: No more questioning where a lead came from, or wondering how your newsletter is impacting your traffic. Marketing Automation shows you the big picture and also allows you to drill down so you can see the performance of specific website pages, emails, eBooks, blog posts, and even tweets.
Better Information For Your Sales Team: With improved tracking and reporting, your sales team can have more meaningful conversations with prospects. For example, if a prospect downloads an eBook, you can use that as a jumping off point in your discussions.