PPC & SEM Campaign Management Services For Manufacturing Companies

Create a digital advertising program that clicks with B2B buyers.

Search engines make it really easy to get started with pay-per-click advertising. Just punch in a few keywords and your credit card information and, before long, you’ll see your traffic spike — along with your invoice.

But what you won’t see is results.

Buying a lot of website visitors through pay-per-click advertising is simple. Attracting the right visitors, optimizing your campaigns, and maximizing the ROI takes much more work.

Whether you are new to PPC or are already working with an agency, we can help you go from buying traffic to acquiring new customers.

The foundation of a successful PPC campaign isn’t a bunch of keywords; it is expertise. With the right knowledge, and the right account structure, you’ll be in prime position to connect with your target customers.

At Thomas, our team has an intimate understanding of PPC and SEM best practices. Collectively, we’ve been managing digital advertising programs and budgets for more than three decades — exclusively in the manufacturing and industrial sector. We know what works and what doesn’t, and we’re constantly investigating new tools, approaches, and solutions to maximize our impact and your ROI.

We also leverage the data generated by thousands of monthly supplier evaluations taking place on Thomasnet.com — the world’s most active B2B supplier discovery and product sourcing platform. This is insight that no other firm can offer, and we use it to produce results that no other firm can match.

What is PPC?

Pay-per-click is a model of advertising where you pay specifically for engagement on links (typically dropping on your own website from a Google Adwords or social media campaign).

Why is PPC the right fit for manufacturers?

PPC is a great fit for all companies in the B2B space — but especially for the manufacturing industry. You want to be sure you’re reaching your prospective customers — not throwing your budget into a void — and PPC can help make sure you only target (and pay for) the right buyers.

Is PPC an inbound marketing strategy?

Yes. And creating an effective PPC strategy as part of your overall strategy is easier than ever.

What are the top PPC industrial trends?

It’s constantly changing. For industrial PPC best practices and updates specific to the manufacturing industry, take a look at some of our recent blog posts.

Build a paid search program that actually pays off.