What is PPC?
Pay-per-click is a model of advertising where you pay specifically for engagement on links (typically dropping on your own website from a Google Adwords or social media campaign).
Why is PPC the right fit for manufacturers?
PPC is a great fit for all companies in the B2B space — but especially for the manufacturing industry. You want to be sure you’re reaching your prospective customers — not throwing your budget into a void — and PPC can help make sure you only target (and pay for) the right buyers.
Is PPC an inbound marketing strategy?
Yes. And creating an effective PPC strategy as part of your overall strategy is easier than ever.
What are the top PPC industrial trends?
It’s constantly changing. For industrial PPC best practices and updates specific to the manufacturing industry, take a look at some of our recent blog posts.