PPC and SEM Campaign Management

Grow your business with PPC campaigns that increase sales.

Help Me With My Campaigns

Digital Advertising & PPC Campaign Management That Produces Results

Whether you're looking to increase the quality of your leads, increase conversions, or simply bring more traffic to your website, PPC and SEM campaigns can help accomplish your marketing and business goals.

Search engines make it really easy to get started with pay-per-click advertising. Just punch in a few keywords and your credit card information and, before long, you’ll see your traffic spike — along with your invoice.

What most companies won't see is results.

Buying a lot of website visitors through pay-per-click advertising is simple. Attracting the right visitors, optimizing your campaigns, and maximizing the ROI takes much more work. Whether you are new to PPC or are already managing your campaigns in-house, our marketing experts can help give you the results you're expecting, without breaking your budget.

Steps To Success For PPC and Search Engine Marketing

The foundation of a successful Search Engine Marketing campaign isn’t a bunch of keywords; it is expertise. With the right knowledge, and the right account structure, you’ll be in prime position to connect with your target customers.

budget icon - PPC and SEM campaign management

1. Budget Planning

Determining your budget for your SEM campaign is one of the most difficult steps in the process. Leave it to our paid marketing experts.

2. Keyword Development

When it comes to developing a list of keywords, our team takes into consideration competitors, what your customers are actually searching for, and niche industry terms.

Competitive research PPC and SEM campaign management

3. Competitive Research

Performing competitive research allows us to gauge where your top priorities should be. Search engine marketing can allow you to rank above competitors for industry keywords.

landing page PPC and SEM campaign management

4. Landing Page Creation

Create a landing page that converts prospects to customers. Conversion is one of many main goals in a successful paid marketing strategies.

content marketing ads PPC and SEM campaign management

5. Ad Copy

Keeping conversion in mind, your ad copy should entice people to click onto your landing page. The more engaging the copy, the higher the click-through rate tends to be.

Analyzing data PPC and SEM campaign management

6. Analyze Data & Optimize

After running an ad we can then make better-informed decisions for what is and isn't working with your paid campaigns. This allows you to better optimize and convert more leads.

Thomas Marketing Services — Your Partners For PPC And SEM Management

√ In addition to having a deep understanding of PPC and SEM campaigns, our marketing services team is comprised of copywriters who know the manufacturing and industrial sector so we can create the most effective digital campaigns.

√ We’ve been managing digital advertising programs and budgets for more than three decades — and we've been serving manufacturers for more than 120 years.

√ We’re constantly investigating new tools, approaches, and solutions to maximize our impact and your ROI.

√ We leverage the data generated by thousands of monthly supplier evaluations taking place on Thomasnet.com to make informed decisions on how suppliers are searching for you.

PPC Services PPC and SEM campaign management

Free PPC Audits

Think your business may be a fit for our Paid Marketing services? Contact us today for a free audit of your site. Let's work together to get your site in front of more buyers.

Retargeting

Retargeting, also known as remarketing, is a kind of paid advertising strategy that uses cookie-based technology to "follow" your audience on the web and re-serve ads to those who have previously visited your site.

Google Ads

The Google Ads interface is user-friendly, but managing it can take a lot of time and experience. Our PPC experts will help you manage your Google Ads and run your paid campaigns across Google.

Bing Advertising

With less competition and a cheaper cost per conversion, Bing Ads shouldn't be an afterthought. Bing allows you more granular control at the campaign and ad group levels making it another SEM tool interface we use for our clients.

5 Ways To Boost Traffic For Under $500

Get more website traffic with a limited budget.

Are you looking for new ways to drive users — and prospective customers — to your company website, but your marketing budget is limited?

Check out these 5 ways you can boost your website traffic under $500 in our free eBook.

PPC & SEM CAMPAIGN FAQs

What is Pay-Per-Click Advertising?

Pay-per-click [PPC] is a model of online advertising where you pay specifically for engagement on links. Most businesses link to their website or a landing page with a form where users can submit their information.

Why is PPC the right fit for manufacturers?

PPC is a great fit for all companies in the B2B space, but especially for the manufacturing industry. You want to be sure you’re reaching your prospective customers — not throwing your budget into a void — and PPC can help make sure you only target (and pay for) the right buyers. Managing your PPC campaigns include targeting the right audience for your ads. That includes your audience's location, their job titles, their industry, etc.

What kind of PPC ads should I use?

There are no right or wrong type of PPC ads. What matters is how strong the content is and how targeted the ads are based on your audience's search intent. Whether you use Google Display Network Ads (uses graphics or a visual) or search ads (text and link only), you'll want your PPC ads to be able to meet your marketing and business goals. Your PPC ads should be tracked often to ensure optimal performance and so you can adjust your ads (and save money) accordingly.

Is PPC an inbound marketing strategy?

Yes, PPC is an inbound marketing strategy, which makes it more effective in reaching your audience and increases your chances of getting found online.

What are the top PPC industrial trends?

PPC — like many other digital marketing strategies — is constantly changing. For industrial PPC best practices and updates specific to the manufacturing industry, take a look at some of our recent blog posts. Because search engines and social media platforms are always updating with new tools or features, we recommend hiring PPC/SEM experts to help you manage your campaigns and stay on top of those trends for you.

What's the difference between PPC and SEM?

Search engine marketing (SEM) is the umbrella where all digital marketing tactics fall, whether free or paid. PPC falls under the SEM umbrella and uses a formula to gauge the price of an online ad. Advertisers then pay a fee each time a user clicks on that ad, regardless of the outcome. You can ensure you're getting the right clicks by the right people by being specific with your targeting and timing of your ads. Thomas offers a free digital health check to see how strong your online efforts are and gaps where you can improve.