What is Pay-Per-Click Advertising?
Pay-per-click [PPC] is a model of online advertising where you pay specifically for engagement on links. Most businesses link to their website or a landing page with a form where users can submit their information.
Why is PPC the right fit for manufacturers?
PPC is a great fit for all companies in the B2B space, but especially for the manufacturing industry. You want to be sure you’re reaching your prospective customers — not throwing your budget into a void — and PPC can help make sure you only target (and pay for) the right buyers. Managing your PPC campaigns include targeting the right audience for your ads. That includes your audience's location, their job titles, their industry, etc.
What kind of PPC ads should I use?
There are no right or wrong type of PPC ads. What matters is how strong the content is and how targeted the ads are based on your audience's search intent. Whether you use Google Display Network Ads (uses graphics or a visual) or search ads (text and link only), you'll want your PPC ads to be able to meet your marketing and business goals. Your PPC ads should be tracked often to ensure optimal performance and so you can adjust your ads (and save money) accordingly.
Is PPC an inbound marketing strategy?
Yes, PPC is an inbound marketing strategy, which makes it more effective in reaching your audience and increases your chances of getting found online.
What are the top PPC industrial trends?
PPC — like many other digital marketing strategies — is constantly changing. For industrial PPC best practices and updates specific to the manufacturing industry, take a look at some of our recent blog posts. Because search engines and social media platforms are always updating with new tools or features, we recommend hiring PPC/SEM experts to help you manage your campaigns and stay on top of those trends for you.
What's the difference between PPC and SEM?
Search engine marketing (SEM) is the umbrella where all digital marketing tactics fall, whether free or paid. PPC falls under the SEM umbrella and uses a formula to gauge the price of an online ad. Advertisers then pay a fee each time a user clicks on that ad, regardless of the outcome. You can ensure you're getting the right clicks by the right people by being specific with your targeting and timing of your ads. Thomas offers a free digital health check to see how strong your online efforts are and gaps where you can improve.