Thomas has more than 120 years experience helping manufacturers grow. Immediately Bruce recognized that Thomas could play a critical role in opening up new opportunities for the company and change the way it had done business. Thomas would help get his small shop in front of the right buyers at the right time, without the need to make cold calls or chase leads. “I jumped in with both feet,” Bruce said.
Thomas took the time to build an advertising program that was custom fit to CC&P’s needs and goals, a hands-on, collaborative process that took about four months.
Immediately after Thomas' plan was implemented, CC&P saw real results. “We picked up some small jobs from New York right away,” Bruce said. Soon after that, the company began earning contracts with customers throughout the country. CC&P hadn’t expanded beyond its shop in Michigan, but its reach and reputation certainly did.
Six months after going live, Bruce received a call from a customer in Iowa who had a contract with a major automobile manufacturer. “Their parts were failing, and we were given the opportunity to correct the problem, took over the work, and basically we’re doing $130 - $140,000 a month now with that customer, and that has put us in a very profitable position.”
“All in all, partnering with Thomasnet has been a tremendous success. We have enough new work that the cost of Thomas will be less than 5% of the new sales in the first year.
We are seeing 1-3 inquiries a week now and are working on expanding our supply base to support the new opportunities.”
1-2 leads a month
1-3 leads a week