With Thomas as your partner, we take a big picture view of your email marketing efforts to ensure we are moving the right needles — boosting lead generation, reducing cost-per-acquisition, and improving retention, just to name a few. Also, we ensure your email marketing strategy is aligned with your overall inbound marketing strategy too — so you’re everywhere your buyers are. That’s what really counts. Here’s how:
Segmentation: Through marketing automation and persona targeting, we tailor your messaging and personalize it so that it stands out in your prospects’ inboxes. We also create different email types — newsletters, promotional emails, personalized sales engagements — to best meet the needs of your prospects and customers, no matter where they are in their buying process.
Content Writing: Through
Professional Design: There’s an art to email marketing, and we know how to wield a digital paintbrush. We create emails that are easy to scan, engaging to read, and, most importantly, encourage conversions.
Email Marketing Optimization and Reporting: For many agencies, email marketing runs on autopilot. But not with Thomas. We continually evaluate your email marketing performance, perform A/B tests, and stay attuned to the latest changes in the marketplace in order to continually improve your results.