Content Marketing for Manufacturing Companies

With great content comes great sales possibilities.

Content Marketing For Industrial Companies

Great content is at the heart any successful inbound marketing strategy. It can spark conversations, instill confidence, showcase expertise, forge relationships, and, ultimately, drive leads and sales opportunities.

But not all content is created equal — and not all content marketing solutions are, either.

At Thomas Marketing, we’ve helped hundreds of manufacturers generate great content — and millions of dollars in new revenue. We’re ready to help you do the same.

More than half (57%) of today’s B2B buyers make their purchase decisions before ever picking up the phone and talking to a representative from your company.

What are they basing these decisions on?

Your content.

Buyers are looking for content that is engaging, informative, and helpful in order to better do their jobs. If you can provide it — while showcasing your knowledge and expertise in the process — then you’ll be in prime position to be selected as a partner. If you don’t, then your prospects are likely to turn to one of your competitors.

We Do The Work. You Get The Leads.

Creating great content takes a lot of time and effort. The Thomas Marketing team will do the heavy lifting for you, so you can focus on running your business.

Content Marketing Agency

Here’s our process:

  • We review the types of content that you already offer, both online and offline
  • We identify high-value content that can be repurposed and put on your website
  • We review your target personas and brainstorm content ideas that suit their needs
  • We write, design and publish a mix of content — eBooks, whitepapers, case studies, checklists, reference charts, troubleshooting guides, presentations, webinars, etc.
  • You review the content, and you have the final say about what goes on your website
  • We create optimized landing pages for your content, so that buyers looking for your content share their contact information with you in exchange
  • We help promote your content on your website and through email marketing, social media, SEO, and PPC advertising
  • We track the performance of each piece of content and make sure that it is helping you generate leads

As users download this new content, we can use marketing automation tools to keep track of their activity, see what interests them, serve up more great content, and spark more meaningful conversations with your sales team.

What is content marketing?

Content marketing is an approach focused on creating and distributing valuable content to attract potential customers for your industrial business. (It’s an important part of doing inbound marketing for manufacturing.)

What is the best way to create a content marketing strategy?

Honestly, it depends on what your goals are in your company. If you’re looking to diversify into a new market, you would want to create content around metals for the aerospace industry — whereas if you wanted to get your brand recognized for its “green” initiatives, you’d talk at length about your in-house recycling programs and environmentally friendly processes. We have a ton of blog posts written about all types of content — video, blogs, eBooks, etc. — you want to check those out here.

Should I create a custom content marketing plan?

Yes. Each company’s goals and target audience is unique (yes, even with in the manufacturing and industrial space), which means you’ll have to tailor your plan. If everyone could use an out-of-the-box solution, we would have created it already!

Does content marketing work for B2B and/or industrial companies?

Content marketing is one of the best ways to reach a B2B and industrial audience and inform them of your products and services. Business decisions are rarely impulsive, so you’ll need to provide some information to buyers to catch their interest regardless of what stage they’re at in the buying cycle.

Get more leads with a customized content marketing strategy.