Generating High-Quality Manufacturing Leads for a 60% Sales Increase

CJWinter manufactures a complete line of thread rolling solutions, including thread rolls, thread rolling attachments, tooling, and cold root rolling tools. The cold root rolling process involves burnishing the thread root in rotary shouldered connections — prolonging the service life of drilling equipment by up to 500%.

Although industries such as oil and gas could use cold root rolling to improve equipment and cut costs, very few companies were aware this option existed, so CJWinter enlisted RPM to help spread the word.

Company Goals:

  • Increase the number of inbound, high-quality leads
  • Educate more companies on the potential business opportunities and benefits of cold root rolling
  • Expand existing customer base and bring in more new business

Company Results:

  • CJWinter now ranks number one on Google for “cold root rolling” and other key terms and phrases. This has significantly impacted lead generation and increased the number of sales.
  • CJWinter more than doubled their cold root rolling sales year over year, which brought in new contracts to major companies.

During an unprecedented industry downturn, the Thomas team helped CJWinter grow to be the number one cold root rolling company in the world in a very short period of time. Thomas maximized our company exposure, drove a record number of qualified leads and helped us turn these opportunities directly into sales dollars.Bob Ryan, Group President

Want to learn more about the 113% increase in lead generation and 60% increase in sales? Download the full case study here.