Does marketing really work for manufacturers and industrial companies?
Yes. If you want to grow your business and generate new leads, a top notch marketing strategy can be a game-changer. Implementing marketing into your business strategy will help you attract new leads to your business instead of relying on word-of-mouth referrals or, even worse, cold calling them, which can be exhausting and provide few results.
How do I create a marketing strategy for my industrial company?
Depending on your products and services, there are different strategies you can take to reach potential customers. The first thing you need to understand who your target audience is, what they need and how your business can help them. You’ll then want to attract users, convert them into leads, close those leads to become customers and finally delight these customers to be advocates. (We offer some steps to get you started with marketing — but feel free to contact us if you’re looking for help.)
What is the most effective way to reach new leads?
Inbound marketing. Traditional marketing is the equivalent of yelling into the void — product brochures, billboards, and cold calls don’t cut it anymore.
Should I do content marketing or inbound marketing for manufacturing?
Content marketing is a key part of an inbound marketing campaign — you’ll need to create content that attracts and retains the interest of your potential customers.