Inbound Marketing Services for Manufacturers

Bring B2B buyers to you.

Tired of waiting for the phone to ring? Trade shows not paying off like they used to? Has the well of referrals run dry? It’s time to change the way you market your manufacturing business.

Today, 93% of B2B buyers start their process with an online search — and they prefer not to talk with a sales person. They want information — about your company, your services, and your expertise — and they want to evaluate you on their terms in accordance with their timelines.

An inbound marketing program from Thomas Marketing can help you meet the needs of today’s B2B buyers, establishing your expertise and generating a pipeline of leads in the process.

What Is Inbound Marketing?

At its core, inbound marketing is about meeting the needs of potential buyers. Instead of cold calling prospects or attending trade shows, inbound marketing focuses on creating helpful, engaging content that pulls people to your website where they can learn more about what you offer on their own time and at their own pace.

One of the core tenets of inbound marketing is that it must be targeted and personalized, optimized to reach the specific set of buyers you need to grow your business.

That’s also our approach when it comes to inbound marketing services for manufacturers. We craft our strategy around your goals, your products and services, and your ideal prospects. And we leverage our 120+ years of serving industry and intimate understanding of industrial buyer behavior to create a program that delivers results.

While our highly consultative approach to inbound marketing means no two packages are exactly alike, our programs can include:


Website Design

When buyers and engineers visit your website, you want to make sure that they have the best experience possible. With crisp design, great copy, and optimized landing pages, we can help you turn website visitors into customers.

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Growth-Driven Design

Just like a machine on your shop floor, your website needs to be continuously monitored, enhanced, and fine-tuned in order to ensure that it’s performing at its peak. Leverage real data and iterative testing to continuously improve your results.

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Content Marketing

Great content is the core of any inbound marketing program. However, your content doesn’t just need to be well-written, it needs to resonate with the specific buyers and engineers that you are trying to connect with.

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Persona Targeting

Who do you want to do business with? It’s a simple question, but taking the time to really understand the people on the other end of your communications can help create better content — and better results.

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Search Engine Optimization

Any SEO agency can promise to deliver traffic to your site. However, we can deliver the right traffic — including active, in-market buyers and engineers — and help convert them into leads.

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Social Media Marketing

An active and strategic social media presence is proven to help manufacturers increase web traffic, establish strong relationships with customers, and increase revenue.

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Email Marketing

More than 25% of all sales are generated via email marketing. But you have a lot of competition, and you need to make sure that your emails stand out to your prospects — and stay out of the trash bin.

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Getting started with PPC is easy — getting results with PPC is a lot more complicated. Instead of wasting your time and budget on PPC campaigns that don’t work, we can deliver leads along with a great ROI.

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  • We’ve built more than 5,000 industrial websites for product and component manufacturers, capital equipment manufacturers, custom manufacturers, service companies and industrial distributors.
  • We’ve consistently boosted organic traffic for our clients by as much as 400%.
  • We’ve helped companies increase the number of leads generated by more than 100%.
  • We’re a HubSpot Diamond Partner agency, and our team holds a number of inbound marketing certifications and credentials

Does marketing really work for manufacturers and industrial companies?

Yes. If you want to grow your business and generate new leads, a top notch marketing strategy can be a game-changer. Implementing marketing into your business strategy will help you attract new leads to your business instead of relying on word-of-mouth referrals or, even worse, cold calling them, which can be exhausting and provide few results.

How do I create a marketing strategy for my industrial company?

Depending on your products and services, there are different strategies you can take to reach potential customers. The first thing you need to understand who your target audience is, what they need and how your business can help them. You’ll then want to attract users, convert them into leads, close those leads to become customers and finally delight these customers to be advocates. (We offer some steps to get you started with marketing — but feel free to contact us if you’re looking for help.)

What is the most effective way to reach new leads?

Inbound marketing. Traditional marketing is the equivalent of yelling into the void — product brochures, billboards, and cold calls don’t cut it anymore.

Should I do content marketing or inbound marketing for manufacturing?

Content marketing is a key part of an inbound marketing campaign — you’ll need to create content that attracts and retains the interest of your potential customers.

Drive more leads with inbound marketing.